Dr. Eugene Kritski

Dr. Kritski is GlobeScan’s chief methodologist, and is involved in the fundamental design and analysis of all major projects. Eugene has 20 years of experience in international public opinion, marketing and stakeholder research.  He has expertise in both quantitative and qualitative methodologies with a specific knowledge of cross-cultural study design and implementation.

He is the author of several books and research papers, and a frequent speaker at professional forums. Dr. Kritski has taught research methodology to graduate students at The George Washington University and Adizes Institute for Organizational Transformation.  Fluent in English and Russian, Eugene joined GlobeScan in 2003.