Idit is a Brazilian/Israeli who joined GlobeScan’s Sao Paulo office in 2020. She brings 15 years of experience in research, strategy, and innovation in senior roles, across international B2C and B2B companies.
Skilled in both quantitative and qualitative methodologies, her work has covered a wide range of sectors including food and beverage, financial services, pulp and paper, personal care, beauty, and pharmaceutical..
Idit holds a postgraduate degree in Market Research and a bachelor’s degree in Business Management and is fluent in Portuguese and English and proficient in Spanish.