Kathryn joined GlobeScan’s London office in 2018 with a background in reputation research which she now applies to the world of sustainability. Whether leading large, multi-country quantitative research projects or smaller more in-depth qualitative projects, Kathryn uncovers consumer and stakeholder sustainability expectations for her clients and helps them understand where they could have more positive impact and help tackle some of the world’s most pressing issues. As well as encouraging real change and impact, her insights help companies build long-term trust and communicate more effectively. Kathryn has worked across a wide range of sectors including apparel, mining, consumer goods, and transport.
Kathryn Borrell
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