Marina Florez

Based in São Paulo, Marina joined GlobeScan in 2025 after contributing as an independent contractor in 2022 and 2024. She has worked on materiality assessments, reputation, consumer insights, MEL frameworks and qualitative research.  Her experience spans the fields of innovation and organizational development, regenerative economy, and transformative business models.

Holding dual degrees in Architecture and Urbanism and Accounting from the University of São Paulo (USP), Marina is passionate about participatory processes and co-creation, leveraging collective intelligence to build resilient systems and drive transformation.