Pendragon is an experienced strategist who has spent over a decade guiding global blue-chip companies in how to be more sustainable, equitable and profitable. He works closely with businesses to help them understand the accelerating pace of change and the shifting stakeholder needs they face, so they can shape their own future.
This builds on his expertise in researching and engaging audiences including consumers, investors and opinion leaders. His work in mapping, tracking and predicting trends has helped clients such as Unilever, IKEA, Nestle and Danone steer their corporate and sustainability strategies alongside their innovation and communications.
Prior to joining GlobeScan’s London office in 2021, Pendragon worked in a specialist sustainability consultancy and two global research and consultancy leaders.