Have Been Inspired by Online Influencer or Celebrity to Live a Sustainable Lifestyle
By Generation, Average of 27 Markets, 2020
Younger people look to influencers for inspiration to be environmentally friendly.
Those belonging to younger generations are much more likely than older generations to say that they are frequently inspired by online influencers or celebrities promoting more sustainable lifestyles. On average across 27 markets surveyed in GlobeScan’s Healthy & Sustainable Living study, almost three-quarters (72%) of Gen Z respondents claim that they are at least sometimes inspired by influencers to be more environmentally friendly, compared to only one-third (32%) of Baby Boomers and older.
- Question wording: Over the past year, please indicate how often you have done or experienced each of the following.
- Data Source: GlobeScan Healthy and Sustainable Living Report 2020, our 27-market, 27,000 person public opinion study fielded in June 2020 about attitudes, opinions, and behaviors linked to more sustainable and healthier lifestyles.