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Keep up to date with our latest news, webinars, and reports.

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GlobeScan Dialogue: Recognizing Leaders | Janet Voûte, Nestlé

Janet Voûte, Global Head of Public Affairs, Nestlé, took over responsibility for the world’s biggest food and drinks company’s public affairs in 2011 where she helps create value both for Nestlé’s shareholders and for the communities in which the company operates. GlobeScan co-CEO Christophe Guibeleguiet recently interviewed Janet to gain insight on the value Nestlé puts on stakeholder intelligence to help build recognized leadership in an uncertain world. Business leaders and experts all emphasize that the world in which business operates becomes more complex and … “GlobeScan Dialogue: Recognizing Leaders | Janet Voûte, Nestlé”

Stakeholder Intelligence is Crucial for the Long Term Success of South African Companies

We recently held our first roundtable event in South Africa where attendees from a mix of industries including extractives, food & beverage, forestry, healthcare, financial services, tobacco, telecommunications and IT came together to discuss  stakeholder engagement and its place in the South African market. GlobeScan’s South African representative Anneke Greyling, presented new research findings on the current state of stakeholder engagement in South Africa which showed that the landscape is clearly changing but it is questionable whether corporates are adapting … “Stakeholder Intelligence is Crucial for the Long Term Success of South African Companies”

Unilever Maintains Sustainability Leadership Amid Change

In sustainability circles, the results of GlobeScan’s and SustainAbility’s just-released 2014 Sustainability Leaders Survey are not surprising. Unilever remains by far the most lauded company by our expert panel of respondents, with fully 33 percent singling it out from others. Taking a longer view, however, the report is notable in showing how thoroughly Unilever has captured the attention of sustainability professionals globally. It also documents how much has changed within the leadership landscape since GlobeScan and SustainAbility initiated this tracking program in 1997. Unilever … “Unilever Maintains Sustainability Leadership Amid Change”

Global Experts Rank Unilever Number One for Sustainability Leadership in New Survey

14 May 2014 A just-released survey of expert stakeholders from business, government, NGOs, and academia across 87 countries shows that Unilever, Patagonia, Interface and M&S are viewed as leaders in corporate sustainability. For the fourth year in a row, and by the largest margin yet, Unilever is regarded as the number-one corporate sustainability leader, with 33 percent of expert respondents identifying the company (up 8 points from 2013) as a “leader in integrating sustainability into its business strategy.” Nearly one … “Global Experts Rank Unilever Number One for Sustainability Leadership in New Survey”

Redefining Sustainability in Asia: Back to Basics on Health and Safety

Originally published for K Magazine, GlobeScan CEO, Christophe Guibeleguiet, takes a look at how Asian consumer attitudes to business in society are changing and the need for companies to balance opportunity with responsibility. Divided into a 3-part blog series, our first post looked at trust, optimism, and extending corporate leadership in Asia, while a future post will look at the rise of ‘Aspirational’ consumers. This one focuses on health and safety issues. In the first part of this blog series, we looked … “Redefining Sustainability in Asia: Back to Basics on Health and Safety”

Redefining Sustainability in Asia: Extending Corporate Leadership

Originally published for K Magazine, GlobeScan CEO, Christophe Guibeleguiet, takes a look at how Asian consumer attitudes to business in society are changing and the need for companies to balance opportunity with responsibility. Divided into a 3-part blog series, future posts will look at health and safety issues, and the rise of ‘Aspirational’ consumers. One of the defining features of the early 21st Century has been the apparently inexorable rise of China, and with it, a shift in the balance … “Redefining Sustainability in Asia: Extending Corporate Leadership”

Redefining Sustainability in Asia

Redefining Sustainability in Asia This article was originally published in K Magazine PARIS – 16 January 2014 – Attitudes to business in the three largest Asian economies are changing. There’s a need for companies to balance opportunity with responsibility, says GlobeScan co-CEO, Christophe Guibeleguiet. While the economic opportunities in China, India and Indonesia are enormous, companies are now coming face-to-face with the responsibilities involved. Over the past year, major environmental disasters, food contamination scandals and stronger government demands for corporate citizenship have disrupted … “Redefining Sustainability in Asia”

How Perceived Disagreement on Climate Change is Impeding Sustainable Consumption

In a recent blog post, we used Greendex Survey data to show that those who do not experience the negative effects of climate change are also less likely to choose a sustainable lifestyle. In this post we aim to further explore the factors that may be delaying people’s likelihood of making more sustainable purchases. In the final months of 2013, the Psychonomics Society hosted reputable philosophers and scientists to discuss the cognitive factors that underlie perceptions of human impact on climate … “How Perceived Disagreement on Climate Change is Impeding Sustainable Consumption”

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New Survey Helps Move “Materiality” Beyond the Buzzword

This article was originally published on GreenBiz.com, as part of our Proof Points blog series. 7 January 2014 – “Materiality” was 2013’s sustainability buzzword. This is largely due to the Global Reporting Initiative’s (GRI) G4 framework, launched in May, that moved the concept of materiality into the heart of sustainability reporting and consequently into the bedrock of sustainability strategy. According to the GRI, material issues are those that have “direct or indirect impact on an organization’s ability to create, preserve or erode economic, environmental and … “New Survey Helps Move “Materiality” Beyond the Buzzword”

Can Aspirationals Help Make Sustainable Consumption Cool?

This article was originally published by Sustainable Brands on November 13, 2013 Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, more than one-third of consumers globally (36.4%) identify as Aspirationals, defined by their love of shopping (78%), desire for responsible consumption (92%) and their trust in brands to act in the … “Can Aspirationals Help Make Sustainable Consumption Cool?”

What are the best practice solutions to improve reputation management systems?

Drawn from our new brief, Building Resilient Corporate Reputations, this new blog series explores best-practice solutions to common challenges and shortcomings of corporate reputation management. Whether you need to begin, to evaluate or to re-design your reputation management system, the brief and blog series will help you to assess how fit-for-purpose your current reputation approach may be. Femke de Man, Director, Reputation, introduces the findings in the video below. As society becomes more globally interconnected and expectations of business increase and expand … “What are the best practice solutions to improve reputation management systems?”

What Companies are Missing in the Outcry Against GM Crops

This article by Eric Whan originally appeared on GreenBiz.com, as part of our Proof Points blog series.  7 June 2013 – A protest against genetically modified (GM) foods took place in 250 cities around the world late last month. Two million people took part, according to organizers. In light of the March Against Monsanto, as the event was dubbed, and the undeniable pressure the global food system faces to meet the needs of a projected 9 billion people by 2050, it is timely to revisit … “What Companies are Missing in the Outcry Against GM Crops”

From ‘Informed’ to ‘Disengaged’: The Six Ways Indians View Global Warming

27 August 2012 – A new national study in India finds six distinct groups within the Indian public that respond to the issue of climate change in very different ways, according to a new report, “Global Warming’s Six Indias” by researchers at Yale University. “One of the first rules of effective communication is ‘know your audience,’” said Dr. Anthony Leiserowitz, lead author of the report. “This study should help climate change communicators and educators in India raise public awareness and understanding … “From ‘Informed’ to ‘Disengaged’: The Six Ways Indians View Global Warming”

Consumers Rank Ingredient Transparency Among Most Important Issues For Brands

NEW YORK CITY – 25 April 2013 – A study by The Regeneration Roadmap – a joint project by GlobeScan, SustainAbility, and BBMG – finds that nearly 9 in 10 consumers globally (86%) say “ingredient transparency is extremely important or very important” for companies to address as part of their products, services, or operations, including 88% of consumers in emerging markets and 84% of consumers in developed markets. However, only 57% regularly “check the list of ingredients before purchasing” products, highlighting the gap between interest and action … “Consumers Rank Ingredient Transparency Among Most Important Issues For Brands”

First Dynamic, Open-source Data and Journalism Project to Explore Linkage between Water, Food and Energy

26 March 2013 – Circle of Blue, a team of award-winning journalists and researchers reporting on water and other worldwide resource issues, and the Institute for Globally Transformative Technologies (LIGTT) at Lawrence Berkeley National Laboratory, a pioneer in bringing scientific solutions to critical global problems, have partnered to create Choke Point: Index, the first dynamic, open-source data and on-the-ground journalism project exploring the globally significant competition between water, food, and energy. The world’s demand for fresh water is growing so fast that, by 2030, … “First Dynamic, Open-source Data and Journalism Project to Explore Linkage between Water, Food and Energy”

How Can Businesses Nudge ‘Stuck’ Consumers to be Greener?

This article by Eric Whan originally appeared on GreenBiz.com, as part of our Proof Points blog series.  7 March 2013 – What have the turbulent past few years done for consumers’ behaviors around the environment? With political leadership on the issue notable only by its absence, the issue of whether consumers will ever embrace the sort of behavioral change most experts say is needed to avoid future environmental disaster is becoming ever more pressing. Leadership companies will be those that get into … “How Can Businesses Nudge ‘Stuck’ Consumers to be Greener?”

Will horsemeat scandal challenge Europeans’ relaxed attitude to food safety and quality?

The past few weeks have seen the food industry in Europe engulfed by a crisis with potentially far-reaching ramifications. A range of processed meals sold by a large number of prominent consumer brands have been found to contain horsemeat instead of beef. The unfolding scandal has exposed the complex multi-country supply chains involved in meat processing and the lack of transparency for the end consumer, and is raising concerns about what the pressure to keep down consumer prices means for … “Will horsemeat scandal challenge Europeans’ relaxed attitude to food safety and quality?”

Canadian Consumers Among the Least Green and Least Guilty About Their Environmental Impact

National Geographic Explores the World of Green Consumers: Read More on the Canadian Results (PDF) Toronto, Canada – 25 September 2012 – A new global analysis released today by the National Geographic Society finds that Canadian consumers rank 16th out of 17 countries surveyed in sustainable behavior. Canadian consumers are less likely than most to feel “guilty about the impact” they have on the environment (24% feel guilty), yet they are near the top in believing their individual choices could … “Canadian Consumers Among the Least Green and Least Guilty About Their Environmental Impact”

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New Study: Indians are Worried About Global Warming and Support National Action

27 August 2012 – A national survey has found that millions of Indians are observing changes in their local rainfall, temperatures, and weather, report more frequent droughts and floods, and a more unpredictable monsoon. A majority of respondents said their own household’s drinking water and food supply, health, and income are vulnerable to a severe drought or flood and that it would take them months to years to recover. Only 7 percent of respondents said they know “a lot” about global … “New Study: Indians are Worried About Global Warming and Support National Action”

What drives a company’s reputation for responsibility – and how sector affects it

GlobeScan’s public attitudes tracking shows that the corporate world as a whole continues to suffer from a lack of trust in the eyes of consumers. Companies, and global ones in particular, are far less trusted than NGOs, and nearly half of citizens when polled this year were unable to call to mind a socially or environmentally responsible company when asked to do so.

However, the latest analysis of our findings reveals that the companies that are named as socially or environmentally responsible tend to cluster in a number of key sectors – with food companies the most frequently mentioned as socially responsible, and accounting for 13 percent of the total. As our chart this week shows – and as befits a highly consumer-facing sector, personal experience of a food company’s products or services is highly influential in making people feel that it is socially responsible, with advertising not far behind as a key information channel for communicating a sense of social responsibility.

Interestingly, though, it appears that a controversial sector does not have to be a bar to a positive reputation for responsibility for a company. Despite being rated as one of the least responsible sectors overall, oil companies are third most likely to be cited as examples of environmentally responsible companies (by 5%, same as electronic equipment / electrical appliances companies). Here, however, the consumer experience is far less significant in driving this perception, and news reports are the most significant channel by some distance – well ahead of the experience people have when filling up their cars. This highlights the need for companies seeking to engage consumers around issues of corporate responsibility to adapt the information channels they prioritize carefully according to their sector, or risk wasting precious time and budget.

 

Finding from the GlobeScan Radar, Wave 1, 2012 

For more information on this finding, please contact Sam Mountford (Read Bio)

Worldwide, Consumers Who Feel Most Guilty About Their Environmental Impact Are Least to Blame

Washington, DC – 13 July 2012 – A new global analysis released today by the National Geographic Society finds that U.S. consumers rank last of 17 countries surveyed in sustainable behavior, with a score of 44.7 on the 2012 Greendex. U.S. consumers are among the least likely to feel “guilty about the impact” they have on the environment (21%), yet they are near the top in believing their individual choices could make a difference (47%). The National Geographic Society’s complete 2012 … “Worldwide, Consumers Who Feel Most Guilty About Their Environmental Impact Are Least to Blame”

Chinese consumers use social media to learn about CSR

In the past few years the internet has become a widely used tool for Chinese people to access information that would otherwise not be available, such as critical information about the government, but also for consumers to learn about the social and environmental responsibility of companies. In response to the banning of global social media sites such as Twitter, Facebook, and YouTube, Chinese internet users have instead developed their own widely used platforms for social networking and microblogging. China now boasts more than double the internet users of the USA, and more than 300 million Chinese consumers use social media according to a recent survey by McKinsey.

Chinese consumers use their newfound access to information to find information about the behaviour of companies; recent findings from GlobeScan’s 2012 Radar research programme shows that Chinese consumers are much more likely than consumers in other key markets to use social media to discover how responsibly companies are behaving on social, as well as environmental, issues. Compared to British or American consumers, the Chinese are twice as likely to claim they use social media to learn about CSR.

In 2011, several corporate scandals in China were uncovered and spread through social media, such as food safety problems of China’s largest meat processor Shuanghui, tainted Mengniu milk products, and a cover-up by authorities of the oil spill in the gulf of Bohai by the American company ConocoPhillips. As more scandals emerge, Chinese consumers are becoming more alert to corporate misbehaviour and increasingly eager to spread the word online.

 

Finding from the GlobeScan Radar, Wave 1, 2012 

For more information on this finding, please contact Sam Mountford (Read Bio)