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Keep up to date with our latest news, webinars, and reports.

Keep up to date with our latest news, webinars, and reports.

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Insight of the Week: People Want Governments to Lead at COP26 Climate Summit in Glasgow Even More So Than They Did for COP21 in Paris

Across 18 countries, more than nine in ten people want their governments to support at least some action on climate change at the upcoming COP26 Climate Summit. Nearly six in ten want their governments to take a leadership role to address climate change as quickly as possible. Support for leadership has grown substantially in 13 out of 18 countries tracked, including the three largest emitting countries China, India, and the USA. This change in majority opinion is a strong call … “Insight of the Week: People Want Governments to Lead at COP26 Climate Summit in Glasgow Even More So Than They Did for COP21 in Paris”

Insight of the Week: Public Concern About Climate Change is at its Highest Level Since 1998​

Perceived seriousness of climate change has reached its highest level since tracking began 23 years ago, with over six in ten across 17 markets now saying that climate change is “very serious.” Global concern and engagement around climate issues is growing and is expected to increase over the next several years. People in Colombia, Mexico, Peru, Portugal, and Turkey are the most concerned about climate change. In the USA, concern is historically high (53% say it is “very serious”) and … “Insight of the Week: Public Concern About Climate Change is at its Highest Level Since 1998​”

Insight of the Week: Seriousness of Climate Change​

Seriousness of Climate Change​​ “Very Serious” and “Somewhat Serious,” ​Average of 16 Countries* vs USA, 2015–2020​​​ As the United States once again joins the Paris Agreement under President Biden’s new leadership, GlobeScan’s research shows that over the past five years, Americans’ worries about the climate have become increasingly aligned with the rest of the world. More than eight in ten Americans now say that climate change is a very or somewhat serious issue, with those under 30 years of age … “Insight of the Week: Seriousness of Climate Change​”

Webinar | Business & Society: Latest Societal Trends and Corporate Leadership

On 29 September, GlobeScan hosted a webinar to help better understand the evolving social contract between business & society as we navigate challenging and disruptive times. GlobeScan shared some of its latest Radar trends from its new 27-country public opinion study on views of business, government and NGOs, issues tracking, and shifting societal expectations. The following panel of diverse senior corporate leaders discussed the implications for companies: Francesca DeBiase, Chief Supply Chain and Sustainability Officer, McDonald’s Mzilla Mthenjane, Executive Head, … “Webinar | Business & Society: Latest Societal Trends and Corporate Leadership”

Climate Change: A GlobeScan Insight

Worry about climate change remains widespread despite the pandemic and economic crisis, and continues to increase in the USA and other large emitting countries Despite the immense impact of the COVID-19 pandemic and subsequent economic recession (documented in GlobeScan’s findings on the pandemic’s impact on inequality for the BBC), people in 27 markets surveyed also continue to care deeply about the climate crisis that is currently unfolding in parallel. Concerns about climate change and poverty remain high and steady – with the … “Climate Change: A GlobeScan Insight”

Trust in Institutions: A GlobeScan Insight

Trust in government, business, media, and science has increased as people look for leadership As people look for guidance and hope for solutions during the pandemic and the resulting economic recession, GlobeScan’s Radar survey of 27,000 people across 27 countries shows that trust in institutions such as national government, global business, and press and media has increased compared to 2019. Trust in scientists has also continued to increase, while trust in the medical profession (asked for the first time in … “Trust in Institutions: A GlobeScan Insight”

Global Survey Finds Most Prefer Expanding GDP with Health, Education, and Environmental Data

The 2020 GlobeScan-Ethical Markets “Beyond GDP” survey repeats questions asked in 2007, 2009, and 2013 polls in Australia, Brazil, Canada, China, France, Germany, India, Kenya, Russia, the UK, and the USA. The general public (n=1,000 in each country) were again asked to choose between continuing money-based GDP to steer national progress or to add statistics on health, education, and the environment. Overall, an average of 72 percent prefer broadening GDP with such additional data. These GlobeScan-Ethical Markets surveys were launched … “Global Survey Finds Most Prefer Expanding GDP with Health, Education, and Environmental Data”

Growing Faith in Science and Technology:​ A GlobeScan Insight​

People – especially younger generations – are increasingly looking to science and technology to help create a better future When asked directly whether they believe that science and technology can help create a better future, people across 25 countries surveyed almost universally agree that this is the case. However, young people are markedly more optimistic than older generations. Around half of those aged 18–24 (Gen Z) strongly agree with this notion, suggesting that the focus on science-based solutions will continue … “Growing Faith in Science and Technology:​ A GlobeScan Insight​”

Global South Rising: A GlobeScan Insight

People in emerging markets are more optimistic about the future and the globalized economy, and are increasingly engaging in ethical consumerism GlobeScan’s research shows that there is a pronounced difference in optimism for the future between people in emerging economies, who tend to be much more hopeful, and those in the OECD countries, where fewer than half believe that future generations will enjoy a higher quality of life than we do today. People in China, India, Indonesia, and Saudi Arabia … “Global South Rising: A GlobeScan Insight”

GlobeScan Radar: The Latest Trends That Will Shape 2020 and Beyond

Radar is a global public opinion research program of evidence and insights that is a vital part of GlobeScan’s contribution to helping influential organizations understand material issues, societal trends and the expectations people have of them. In uncertain times, leadership organizations need to build trust with their stakeholders and society and better engage with their external context. Since 1997, GlobeScan Radar has explored questions such as how concerns about several economic, environmental and social issues are changing, how people’s preferences … “GlobeScan Radar: The Latest Trends That Will Shape 2020 and Beyond”

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Climate Change: A GlobeScan Insight

People across the world are increasingly worried about climate change, especially Gen Z Citizens across the world are increasingly saying that climate change is a serious issue; it now ranks among the top of a range of 18 global issues that people in 25 countries surveyed say are “very serious.” Concern about climate change ranks third after terrorism and environmental pollution in general, and on par with corruption and the depletion of natural resources. Over the past five years, concern … “Climate Change: A GlobeScan Insight”

Trust in Business: A GlobeScan Insight

Business’s social license to operate is eroding in Europe and North America There is a growing divide between developed and emerging markets in terms of people’s trust in business to act in society’s best interest. Those in developed markets are losing trust in global companies, while people in emerging markets remain generally more trusting of business. Trust in big business has fallen in recent years in the OECD member countries that GlobeScan has tracked over time. In Germany, fewer people … “Trust in Business: A GlobeScan Insight”

Implementing the Sustainable Development Goals (SDGs)

A GlobeScan Radar eBrief As part of our latest Radar research program, we asked citizens in 21 countries about their awareness of the Sustainable Development Goals one year on from the launch, as well as the views of those in 15 countries on different institutions’ performance in acting to implement them. While awareness is fairly low in 2017, nearly four in ten global respondents report having at least some awareness about the Goals. Among the general public around the world, corporate … “Implementing the Sustainable Development Goals (SDGs)”

American Public Divided on the Need to Take Action on Climate Change

1 June 2017 – President Trump’s decision to withdraw from the Paris Agreement sends a strong signal to the rest of the world that the US government does not prioritize climate change, despite almost half (49%) of the American public supporting the need to take “major action” according to new research. Results show that 56 percent of people across 19 countries surveyed say that we should take immediate major action to reduce human impacts on climate, while 28 per cent say that … “American Public Divided on the Need to Take Action on Climate Change”

Perceptions of Seriousness of Climate Change at Historically High Levels in the USA

15 December 2016 – Despite the possibility of a drastic change in direction on climate change policy after the election of Donald Trump to the presidency in the USA, GlobeScan’s tracking shows that the American public now believes more than ever that climate change is a “very serious” problem. Results from GlobeScan’s 2016 Radar research show that Americans’ sense that climate change is a serious issue has rebounded after steadily declining in the aftermath of the 2007–2008 financial crisis. Just over … “Perceptions of Seriousness of Climate Change at Historically High Levels in the USA”

Perceptions of Seriousness of Climate Change: A GlobeScan Radar eBrief

Despite the possibility of a drastic change in direction on climate change policy after the election of Donald Trump to the presidency in the USA, GlobeScan’s tracking shows that the American public now believes more than ever that climate change is a “very serious” problem (since GlobeScan started tracking concern about climate change in 1998). Findings from our new GlobeScan Radar eBrief show that Americans’ sense that climate change is a serious issue has rebounded after steadily declining in the … “Perceptions of Seriousness of Climate Change: A GlobeScan Radar eBrief”

The US Election: Another Example of Our VUCA World

The US election reinforces the truth of our VUCA world. There is little doubt that we are living in highly volatile, uncertain, complex, and ambiguous times. Like Brexit, the status quo was upturned in a staggering fashion in last week’s US election, teaching us all that we are living in uncharted waters replete with unknowable consequences. We are living in a world of great contradiction: on the one hand the world is witnessing exciting developments in technology and innovation, global … “The US Election: Another Example of Our VUCA World”

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Trust in the Finance Industry: A GlobeScan Radar eBrief

‘Thick” trust is present when a company achieves social trust that goes beyond the transactional and includes acting in broader societal interest. Results from GlobeScan’s 2016 Radar research confirm that ‘thick’ trust in banks and financial services companies remains low, despite eight years having passed since the financial crisis of 2008. In our new eBrief, we explore the low levels of trust in the finance industry across different regions, the reasoning behind the low scores, and ways the finance industry … “Trust in the Finance Industry: A GlobeScan Radar eBrief”

Awareness of Sustainable Development Goals (SDGs) vs Millennium Development Goals (MDGs)

The Millennium Development Goals (MDGs) were established in 2000, with the goal of improving the lives of people living in poverty around the world by 2015. GlobeScan measured global awareness of the MDGs in 2007, the halfway point. In this eBrief, we compare these results to the global awareness of the Sustainable Development Goals (SDGs), established in 2015, which we tracked in this year’s GlobeScan Radar. download the eBrief

The Empty Crib

Our poll of 19 countries for The Economist reveals a neglected global scourge: the number of would-be parents who have fewer children than they want—or none at all. Read this article on The Economist