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Keep up to date with our latest news, webinars, and reports.

Keep up to date with our latest news, webinars, and reports.

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Webinar | Healthy & Sustainable Living in Brazil

Akatu Institute and GlobeScan recently hosted a webinar to explore the 2021 edition of the Healthy and Sustainable Living global consumer insights research program, with a focus on findings for Brazil. At the event, Helio Mattar, President of Akatu, and Álvaro Almeida, Director of GlobeScan Brasil, presented the main findings of the research, which aimed to deepen the understanding of: how the topic of Healthy and Sustainable Living is understood by Brazilian consumersbarriers and triggers for best practicebehavioral changes in … “Webinar | Healthy & Sustainable Living in Brazil”

Despite Record Levels of Environmental Concern Across the World, Large Gap Remains between Aspiration and Action When it Comes to Sustainable Living

Findings from the latest Healthy & Sustainable Living Global Consumer Insights study shows that the public cares more than ever about a range of environmental issues – water pollution, natural resource depletion, climate change, air pollution, and loss of biodiversity. Individuals around the world also feel personally affected by climate change. In addition, people express a strong desire to make changes to the way they live, especially those under age 30, yet there remains a large aspiration-action gap when it … “Despite Record Levels of Environmental Concern Across the World, Large Gap Remains between Aspiration and Action When it Comes to Sustainable Living”

Webinar | Healthy & Sustainable Living in Mexico

GlobeScan’s latest global opinion research, in collaboration with Akatu Institute, NYU Stern Center for Sustainable Business, CVS Health, IKEA, Levi Strauss & Co., PepsiCo, Reckitt, Visa, and WWF International, and locally in Mexico with Global Compact Mexico, Nestlé, and C&A, shows that many people are keen on healthy and sustainable living, but few are able to execute. People say they need business and government to help, not least by providing products and services that make healthy and sustainable living easy … “Webinar | Healthy & Sustainable Living in Mexico”

Second Life: Are Consumers Really Ready for a Circular Shopping Economy?

In GlobeScan’s 2020 Healthy & Sustainable Living survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations, vs 66% in 2019. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap. A perfect storm is emerging that points to a growing need for a more circular economy. Read the full article on SustainableBrands.com

Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?

Next month, GlobeScan and its growing set of brand partners will conduct their latest annual Healthy & Sustainable Living survey of roughly 30K people across 30 markets to explore consumer motivations, needs and expectations; as well as opportunities for influential organizations to support healthier and more sustainable living. Over the past year, COVID-19 has disrupted lives all around the world. Due to lockdown, our daily habits have changed dramatically in a very short time — but it’s impossible to say … “Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?”

Purpose-driven Brands and Civil Society Join Forces with GlobeScan to Help Consumers Live More Healthy and Sustainable Lives

GlobeScan is once again joining forces with a range of committed partners – Akatu Institute, NYU Stern Center for Sustainable Business, CVS Health, IKEA, Levi Strauss & Co., PepsiCo, Reckitt, Visa, and WWF International – to conduct our annual Healthy & Sustainable Living global consumer research study. Building on the insights from the 2019 and 2020 studies, this year’s research across 30 markets will help identify opportunities to close the gap between peoples’ desire to live more sustainably and to … “Purpose-driven Brands and Civil Society Join Forces with GlobeScan to Help Consumers Live More Healthy and Sustainable Lives”

Breakthrough: Seven Unlocks to Scaling Healthy and Sustainable Living

According to the Global Footprint Network, humans are consuming resources at a rate of more than 1.7 times faster than the planet can regenerate them. While there are no simple solutions, this imbalance presents a significant opportunity to enable more sustainable lifestyles. Indeed, finding ways to engage and mobilize 8 billion people to live healthier and more sustainably is arguably one of the great priorities of this Decade of Action as the world works to achieve the UN’s Sustainable Development … “Breakthrough: Seven Unlocks to Scaling Healthy and Sustainable Living”

Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?

The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible. The COVID-19-enforced lockdowns have been tough on all of us. To combat boredom, depression and anxiety, and to boost mental wellbeing, many of us have turned to exercise as a coping mechanism. The market for home fitness equipment grew … “Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?”

The ‘Last Mile’ of Consumer Sustainability Behavior

These days, it’s hard to argue that sustainability is a niche consumer interest. A vast majority of consumers worldwide believe we need to consume less, according to research by GlobeScan. More to the point, 57 percent of consumers in that survey were willing to pay more for sustainable products. But only about a quarter of them actually made any sustainable changes to their lifestyle or consumption. So what gives? “There’s this really marked intention-action gap when we’re asking people to … “The ‘Last Mile’ of Consumer Sustainability Behavior”

Why Younger Generations are More Willing to Change in the Name of Sustainability

It is a common assumption that younger generations — Gen Z and millennials — are more greatly concerned with global challenges. Born in the digital age, these generations are seen to be more health-conscious, socially aware and environmentally responsible. This narrative is consistently reiterated by the media who frequently highlight the willingness of these younger generations to stand up for what they care about. In our Radically Better Future: The Next Gen Reckoning Report with BBMG, 73 percent of young … “Why Younger Generations are More Willing to Change in the Name of Sustainability”

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Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History

Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. In a year like no other in recent memory , 2020 inspired and informed countless consumer research studies — the findings are largely shaped by what was top-of-mind for individuals during the COVID-19 crisis. Did sustainability concerns make the list? Explore this new interview, … “Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History”

Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season

New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action. “… the propensity to buy less stuff — or at least thinking more carefully before making purchases — could be here to stay. That is certainly what GlobeScan’s 2020 Healthy & Sustainable Living Study suggests. Carried out in June 2020, the survey looked … “Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season”

Webinar | Going Mainstream: Alternative Meat and Plant Based Drinks

On 23 November 2020 we hosted a webinar to discuss the growing popularity of plant-based products and the fast growing marketing introductions of plant-based meat and beverages. We drew from our global and Asia Pacific research conducted during the height of the COVID-19 pandemic showing that consumers around the world are willing to change their behavior to become healthier and more sustainable. The webinar explored GlobeScan’s Healthy & Sustainable Living study, which was designed and launched with a range of partners … “Webinar | Going Mainstream: Alternative Meat and Plant Based Drinks”

Webinars | Healthy & Sustainable Living in a Global Pandemic

The 2020 Healthy & Sustainable Living study was designed and launched with a range of partners including CVS Health, IKEA, PepsiCo, Visa, and WWF International to help organizations better understand the mindsets of global consumers and what enables them or prevents them from living in a healthier and more sustainable way. The 27-market study was conducted in June 2020, in the midst of the COVID-19 pandemic. In total, 27,000 people took part in the global study that asked them about attitudes, … “Webinars | Healthy & Sustainable Living in a Global Pandemic”

Study Finds People Want to Make Healthy and Sustainable Living Choices but Do Not Know Where to Start

October 7th, 2020: Just-released global public opinion research shows that people all around the world are willing to adopt more sustainable and healthy behaviours, but they do not know where to start. The 27-market study was conducted in June 2020, in the midst of the COVID-19 pandemic. In total, 27,000 people took part in the global study that asked them about attitudes, opinions, and behaviors linked to more sustainable and healthier lifestyles. The 2020 study was designed with a range … “Study Finds People Want to Make Healthy and Sustainable Living Choices but Do Not Know Where to Start”

Looking Ahead to GlobeScan’s 2020 Healthy and Sustainable Living Research Program

In the wake of COVID-19, many aspects of our daily lives may be forever altered. Emerging from this period in which our normal activities have experienced such a dramatic change with a ‘fresh start’ attitude could allow us to refocus our efforts on healthy and sustainable living. But to do so, we will require a shift in our collective mentality that recognizes the opportunities present in this tumultuous time and applies the lessons learned to less tangible, more long-term threats. … “Looking Ahead to GlobeScan’s 2020 Healthy and Sustainable Living Research Program”

Purpose-Driven Brands Partner to Identify Opportunities for Healthy, Sustainable Living with 25-Country Consumer Study

April 22, 2020: GlobeScan is joining forces with CVS Health, IKEA, PepsiCo, Visa, Walmart, and WWF International among others to conduct its Healthy & Sustainable Living study to better understand how companies can inspire and enable healthy and sustainable living. Building on the 2019 launch of this ten-year insights program, the consumer research across 25 countries will help identify opportunities to close the wide gap between peoples’ desire to live more sustainably and to what extent brands are helping them … “Purpose-Driven Brands Partner to Identify Opportunities for Healthy, Sustainable Living with 25-Country Consumer Study”

Five Reasons the Time Is Right to Help Consumers Live Healthy and Sustainable Lifestyles

For decades, well-meaning and erudite social scientists, marketers and their researchers, activists, and advertisers have all been searching for a magic wand. With just one wave, that wand would shift consumers’ choice calculus from socially and environmentally harmful decision making, to instinctive inclinations that would save the planet. They (and we count ourselves at GlobeScan among them) have thus far failed to find it. The reason why? The assumption that consumers would simply do the right thing if presented with morally “better” … “Five Reasons the Time Is Right to Help Consumers Live Healthy and Sustainable Lifestyles”

Healthy & Sustainable Living Webinars & Events

The Healthy & Sustainable Living study was designed and launched with a range of partners including GlobeScan, IKEA, P&G, PepsiCo, VF Corporation, Visa, Worldwide Brewing Alliance and WWF International to help companies better understand the barriers and enablers of living in a way that is good for people and the planet. The study surveyed 25,000 people across 25 countries to explore current understanding, concerns, expectations, and opportunities to support healthier and more sustainable lifestyles. GlobeScan is hosting a series of … “Healthy & Sustainable Living Webinars & Events”

Consumers Need More Affordable Access to Healthy and Sustainable Living

New research in the United States and across 25 countries reveals significant opportunities for business and government to enable sustainable living for the benefit of both people and the planet. Results from GlobeScan’s Healthy & Sustainable Living Consumer Insights Study 2019 show that many Americans are very concerned about environmental issues and many are interested in leading healthy and sustainable lives, but few are able to do so effectively. People say they need government and business to help, not least … “Consumers Need More Affordable Access to Healthy and Sustainable Living”

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High Cost and Lack of Support are Key Barriers to More Healthy and Sustainable Living

New research across 25 countries reveals significant opportunities for business and government to enable sustainable living for the benefit of both people and the planet Just-released global opinion research shows that many people are very interested in leading healthy and sustainable lives, but that there is a broad gap between intent and action. People say they need business and government to help, not least by providing products and services that make healthy and sustainable living easy and affordable. The Healthy … “High Cost and Lack of Support are Key Barriers to More Healthy and Sustainable Living”

Leading Organizations Launch Global Consumer Study on Healthy & Sustainable Living

25 country study to help identify barriers and opportunities for more sustainable lifestyles May 1st, 2019: A consortium of leading organizations today joined the insights and strategy consultancy GlobeScan in launching a new global consumer research study on the topic of Healthy and Sustainable Living. The study is a collaborative partnership among GlobeScan, IKEA, P&G, PepsiCo, VF Corporation, Visa, WWF International and others that will survey 25,000 consumers across 25 countries to explore current understanding, concerns, expectations and opportunities to support healthier … “Leading Organizations Launch Global Consumer Study on Healthy & Sustainable Living”