Our Insights

Keep up to date with our latest news, webinars, and reports.

Keep up to date with our latest news, webinars, and reports.

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Insight of the Week: Seriousness of Climate Change​

Seriousness of Climate Change​​ “Very Serious” and “Somewhat Serious,” ​Average of 16 Countries* vs USA, 2015–2020​​​ As the United States once again joins the Paris Agreement under President Biden’s new leadership, GlobeScan’s research shows that over the past five years, Americans’ worries about the climate have become increasingly aligned with the rest of the world. More than eight in ten Americans now say that climate change is a very or somewhat serious issue, with those under 30 years of age … “Insight of the Week: Seriousness of Climate Change​”

Insight of the Week: Performance of Technology vs Social Media Sectors in Fulfilling Responsibilities to Society​

Performance of Technology vs Social Media Sectors in Fulfilling Responsibilities to Society​ Net Performance,* Average 27 Countries, 2020​​ Technology and computer companies are viewed by the general public as performing better on fulfilling their responsibilities to society than social media companies, with people in 25 out of 27 countries rating technology companies higher (people in Kenya and Vietnam rate social media companies slightly higher). Perceptions of the two sectors differ the most in the UK, where people hold particularly negative … “Insight of the Week: Performance of Technology vs Social Media Sectors in Fulfilling Responsibilities to Society​”

Insight of the Week: Seriousness of Social and Political Division in my Country​

Seriousness of Social and Political Division in my Country​ “Very Serious,” by Country, 2020​​ There is great variability in public opinion across countries when it comes to concern about “social and political division in my country.” The perceived seriousness of societal polarization is especially acute in Nigeria, Brazil, Hong Kong, South Africa, the United States and Turkey. It is striking how little concern for domestic social and political division is expressed in China and Japan, as well as in Canada, … “Insight of the Week: Seriousness of Social and Political Division in my Country​”

Insight of the Week: Have Been Inspired by Online Influencer or Celebrity to Live a Sustainable Lifestyle

Have Been Inspired by Online Influencer or Celebrity to Live a Sustainable Lifestyle ​ By Generation, Average of 27 Markets, 2020​ Younger people look to influencers for inspiration to be environmentally friendly​. Those belonging to younger generations are much more likely than older generations to say that they are frequently inspired by online influencers or celebrities promoting more sustainable lifestyles. On average across 27 markets surveyed in GlobeScan’s Healthy & Sustainable Living study, almost three-quarters (72%) of Gen Z respondents … “Insight of the Week: Have Been Inspired by Online Influencer or Celebrity to Live a Sustainable Lifestyle”

Insight of the Week: Most Important Priorities for Corporate Affairs Professionals​

Most Important Priorities for Corporate Affairs Professionals​ 2020 Building trust and protecting reputation is a ​key priority​. Crafting and/or delivering on a sustainability strategy through effective stakeholder engagement in order to protect reputation and build trust with stakeholders are three of the top four priorities of Corporate Affairs professionals. Being transparent about reporting on ESG goals completes the top four priorities. Although listed as individual priorities, all four revolve around trust building with stakeholders. Notes: Question wording: Could you name … “Insight of the Week: Most Important Priorities for Corporate Affairs Professionals​”

Insight of the Week: Consumer Purchasing Behaviors: EU vs USA

Consumer Purchasing Behaviors: EU* vs USA “Extremely” and “Very Interested,” 2020​ European and American consumers differ in their interest in sustainable shopping behavior​. Europeans are more interested than Americans in some key sustainable consumption behaviors, including being keener on prioritizing durability, recycled materials, responsible brands, and third-party certification. Differences are largest in terms of third-party certifications, with fewer than half of US consumers expressing interest compared to nearly six in ten European consumers. Notes: * Includes: France, Germany, Italy, Spain, … “Insight of the Week: Consumer Purchasing Behaviors: EU vs USA”

Insight of the Week: Priority for Post-COVID-19 Economic Recovery

Priority for Post-COVID-19 Economic Recovery Global Public Opinion, 2020 There is strong public support to build back better in the wake of the COVID-19 pandemic. Majorities in 16 out of 27 markets surveyed say they would prefer to see a restructuring of the economy that addresses challenges like climate change and inequality, rather than simply getting the economy back to normal as soon as possible. Younger generations and those with higher education are more supportive of building back better, as … “Insight of the Week: Priority for Post-COVID-19 Economic Recovery”

Insight of the Week: Most Recognized NGO Sustainability Leaders

Most Recognized NGO Sustainability Leaders % Experts, Total Mentions, Unprompted 2020 The World Wildlife Fund continues to lead as the most recognized NGO advancing global sustainable development among sustainability professionals across 71 countries across the world, with a sharp increase in positive perceptions since 2019. Greenpeace keeps a stable second position, driven particularly by strong recognition among European and Latin American experts. World Resources Institute is also increasingly pointed to as a leader, especially in North America. Notes: Question wording: … “Insight of the Week: Most Recognized NGO Sustainability Leaders”

Insight of the Week: Most Recognized Corporate Sustainability Leaders

Most Recognized Corporate Sustainability Leaders % Experts, Total Mentions, Unprompted 2020 Unilever, Patagonia and IKEA once again hold the top three positions among the most recognized corporate sustainability leaders according to sustainability professionals. Microsoft and Ørsted enter the top ten this year. Natura &Co and Tata are the only companies based outside of Europe and North America to appear on the list of the highest-ranked companies. Notes: Question wording: What specific companies do you think are leaders in integrating sustainability … “Insight of the Week: Most Recognized Corporate Sustainability Leaders”