It’s been well documented that most people these days have high awareness of and concerns about sustainability issues. Yet far fewer are actually reflecting those values in their purchasing behaviour. How can we bridge this so-called ‘aspiration-action gap’, especially in the current global financial situation? On 6 June 2023, GlobeScan and Fairtrade International hosted a webinar to explore consumers’ aspiration-action gap, the role of certifications in bridging this, and consumer expectations on which types of organisations are responsible for protecting … “Webinar | Helping Consumers Make More Sustainable Choices During Tough Economic Times”
Keep up to date with our latest news, webinars, and reports.
Keep up to date with our latest news, webinars, and reports.
Over the last few years there has been a slow but steady increase in people taking action to reduce the amount of plastic waste in their daily lives. In most of the countries that produce the highest amount of plastic waste, including the USA, India, China, Brazil, Indonesia, Germany, the UK, Mexico, and Japan, people are now more likely than before the pandemic to say they frequently avoid plastic items that will only be used once. Recycling and people using their … “Insight of the Week: Global Consumer Actions to Reduce Plastic Waste Surpass Pre-pandemic Levels”
Consumers all over the world are staying loyal to Fairtrade as the most visible and trusted ethical label, according to new research findings released by GlobeScan and Fairtrade today. Close to three in five (56 percent) shoppers surveyed in 12 countries said they were willing to pay more for a Fairtrade product, despite the increased cost of living. While consumers are increasingly concerned about rising food prices, small-scale farmers also face skyrocketing fuel, transport and fertiliser costs, putting their livelihoods … “Consumer Support for Fairtrade Remains Strong Despite Global Cost of Living Crisis”
With increased pressure from regulators and stakeholders, two-thirds of Corporate Affairs professionals are now worried about being accused of “greenwashing” or making exaggerated environmental claims, up from just over half in 2022. This sharp increase in concern suggests that Corporate Affairs professionals are taking the consequences of greenwashing more seriously. New regulations, increased awareness of environmental issues, and the threat of investor pressure may lead many companies to become more cautious in their communications to avoid reputational damage and other repercussions of making … “Insight of the Week: Fear of Greenwashing Accusations Rises Among Corporate Affairs Professionals”
And how brands can help break the disastrous cycle. The culture of unconscious consumption may finally be shifting. Conversations around sustainability have become mainstream, forcing retailers across categories to rethink their approaches to sustainability. The recent GlobeScan Healthy & Sustainable Living report finds there is strong interest in sustainable shopping, particularly among Gen Z consumers. When compared to baby boomers plus, Gen Z in the U.S. is significantly more interested in buying products secondhand (71% versus 34%), bringing their own … “Report: Inside Gen Z’s Conflicting Passions for Both Sustainability and Shopping”
People in Brazil are overwhelmingly concerned about deforestation in the Amazon rainforest, with nearly three-quarters expressing serious concern while 22 percent say the situation is “somewhat serious.” Women, those with low or average incomes, and people living in rural areas are most concerned. Cattle ranching, agriculture, and legal and illegal timber logging are significant drivers of the destruction of the Amazon rainforest.1 Despite efforts by the new government in Brazil to change course, deforestation in Brazil’s Amazon rainforest continues to increase.2 … “Insight of the Week: 74% of Brazilians Say Deforestation in the Amazon Rainforest Is a “Very Serious” Issue”
18th May 2023 – GlobeScan, the independent insights and advisory consultancy, is pleased to announce the opening of a new office in Singapore, expanding its global footprint to nine offices across all regions of the world and strengthening its presence in Asia. GlobeScan will bring its expertise and research-led approach to companies, NGOs, and governmental organizations located in Southeast Asia to help them better understand their stakeholders’ expectations, build trust, and support their leadership ambitions in sustainability, corporate affairs, and … “GlobeScan Announces Opening of New Office in Singapore”
As South Africans continue to experience frequent power outages, over three-quarters of South Africans (77%) believe the use of renewable energy will probably or definitely become widespread in the next decade. The energy crisis in South Africa has resulted from aging power infrastructure, mismanagement of the state-owned electricity company, and a lack of investment in new power generation capacity. However, most South Africans are optimistic that the country can soon turn to renewable energy sources such as wind and solar. … “Insight of the Week: 77% of South Africans Believe Renewable Energy Use Will Be More Common in the Next Decade”
Businesses are under more pressure to shift faster on sustainability – from radical activism to ESG demands and public greenwashing accusations. Meanwhile NGOs, though publicly trusted, are under more pressure to demonstrate impact and engage effectively with governments whilst, too, navigating increasingly polarised environments. At this moment of change, a new form of Business–NGO relationship is emerging – less confrontational and increasingly effective for accelerating positive impact. On April 19, GlobeScan and SIGWATCH hosted a webinar to explore these shifts. … “Webinar | The Future of Business-NGO Collaboration”
As India overtakes China as the world’s most populous country, Indians remain mostly optimistic about the quality of life that their children and grandchildren can expect in the future. More than three-quarters of people in India agree that future generations will have a higher quality of life than we do today, with Millennials expressing the most optimism. However, while Millennial Indians have grown up witnessing improvements in many areas that perhaps have inspired a more positive outlook, younger Indians that are … “Insight of the Week: Millennials in India Are Most Enthusiastic about Quality of Life for Future Generations”
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28th April 2023 – GlobeScan is pleased to announce the appointment of Andréa Álvares as a new independent Director to its Board. Andréa is a Regenerative Systems Developer and Independent Thinker. She has 30 years of professional experience, 27 of which in Consumer-Packaged Goods (CPG) companies including Natura, PepsiCo, and P&G. For the last six and a half years, Andréa was the Chief Brand, Innovation, and Sustainability Officer for Natura and led the company’s operations outside of Latin America. Before … “GlobeScan Announces the Appointment of Andréa Álvares to its Board of Directors”
Four in ten US consumers support companies and brands speaking out in favor of LGBTQ+ rights, while 14 percent say they should actively oppose. Another 35 percent of American consumers prefer companies to stay quiet and neutral on the issue, with older people being significantly more likely to prefer impartiality while younger people expect companies to take sides. As shown by current controversies, these findings suggest that the American public remains divided over the role that they expect companies and … “Insight of the Week: Four in Ten Americans Say Companies Should Advocate for LGBTQ+ Rights”
In our annual survey of global Corporate Affairs professionals, GlobeScan partners with Oxford University’s Saïd Business School to understand global trends, priorities, challenges, and best practices in the arena of Corporate Affairs. We recently hosted a webinar to discuss the key findings from our 2023 survey, featuring special guest panellists from Syngenta, AB InBev, and Vodacom South Africa. Highlights of the Annual Survey:
Across 11 countries surveyed, the public sees environmental NGOs as the strongest performers when it comes to protecting nature and wildlife. Indigenous Peoples are also considered to be performing better than most other actors despite being held the least responsible. In contrast, large companies and governments are perceived to be doing the worst while also being seen as having the most responsibility for protecting nature. *“Very good” and “Good” minus “Poor” and “Very poor” **Includes Brazil, China, France, Germany, India, … “Insight of the Week: Environmental NGOs and Indigenous Peoples Are Seen as Strongest Performers on Protecting Nature”
Experts say that engaging and collaborating with stakeholders continues to be the main driver for recognized NGO leadership in sustainable development. Innovation and knowledge as well as the scale and reach of initiatives are also seen by experts as important characteristics of NGO sustainability leadership, followed by engaging in activism and advocacy, good communication and reporting, and demonstrating tangible results. Source: GlobeScan/SustainAbility Survey of over 700 experts representing business, government, NGOs, and academia across 73 countries
GlobeScan conducts tens of thousands of interviews with stakeholders around the world each year for our clients and through our partnership with One Tree Planted, we have chosen to encourage stakeholders to participate in our research by planting trees in return for their valuable time. As we celebrate Earth Month, we are pleased to announce that in collaboration with One Tree Planted, we have planted over 25,000 trees, helping to impact reforestation all around the world. Reforestation supports all 17 … “Reforesting around the World with One Tree Planted”
In the wake of the pandemic, people have become increasingly keen on improving their own health and wellbeing, with an increase in the global proportion who “strongly agree” that they are doing this (from 37% in 2019 to 42% in 2022). There have been large increases in the number of people saying they are trying to improve their health in several major markets including Brazil, China, India, Japan, USA, and UK. *For consistent tracking, this chart includes Argentina, Australia, Brazil, Canada, China, … “Insight of the Week: People around the World Are Increasingly Focused on Improving Their Health and Wellbeing”
Across the 31 countries surveyed, nearly half of people (47%) at least somewhat agree that environmental problems are negatively affecting their health. People in the Global South are experiencing the highest rates of negative health impacts from environmental issues, particularly in Egypt and India where air pollution is often severe in urban areas. Globally, people living in cities and those under 30 years old are particularly likely to “strongly agree” that their health has been negatively affected by environmental issues. … “Insight of the Week: People in Egypt and India Report Highest Rates of Negative Health Impacts from Environmental Issues”
The 11th annual Letter to CEOs from Larry Fink, CEO and Chairman of BlackRock, was published on 15th March 2023 in a departure from the January slot the Letter had been following for the past few years. One of the reasons for the delay of the Letter which usually sets the tone for investors is the fact that there are no separate Letters for CEOs and investors this year. At the outset, Fink sets the context that since shareholders, clients, employees, partners, … “Shifting the Narrative in a Polarized World: Analysis of Larry Fink’s 11th Annual Letter to CEOs”
People around the world experience varying degrees of water shortages, with those in Latin American countries surveyed most likely to feel “greatly affected.” In contrast, around two in ten people in North America and fewer than one in ten in Germany, Japan, and the Netherlands say they are greatly affected by a lack of fresh water. Source: GlobeScan Radar report (survey of 29,293 people in June ‒ July 2022)
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Summary of our GlobeScan-M&C Saatchi LIFE radical collaboration event Today’s big sustainability challenges are often called ‘wicked problems’ – complex, interdependent and without simple solutions. That’s why GlobeScan has been collaborating with M&C Saatchi LIFE, the strategic advisory firm, to bring together our networks and help accelerate positive change. Our first session was about sharing practical examples of radical collaboration, powered by creativity. This was an energised gathering and panel discussion in London around the opportunities radical collaboration brings, followed … “Creative Solutions to Wicked Problems – Event Summary”
Fifty-eight percent of people globally believe that shortages of fresh water is a “very serious” issue. Mexicans, Colombians, and Brazilians report the most concern about access to water, while people in Hong Kong, Japan, and South Korea are the least likely to say so. Concern has increased since 2021 in several of the most concerned countries, including Mexico, Colombia, Argentina, Peru, Italy, and France. Source: GlobeScan Radar report (survey of 29,293 people in the general public in June ‒ July 2022)
Ahead of the upcoming UN Water Conference in New York City on March 22‒24, GlobeScan, Circle of Blue, and WWF hosted a webinar to share their latest trends, insights, and analysis to help better understand future dynamics and the implications for business and government around the global water agenda. Following an overview of contextual consumer and stakeholder insights on water by Perrine Bouhana, Director, GlobeScan, the webinar featured a panel discussion and Q&A with the following senior water agenda leaders, … “Webinar | The Future of Water: Insights to Help You Stay Ahead of What’s Next”
Fifty-eight percent of people are seriously concerned about fresh water shortages, according to research published ahead of the UN Water Conference With the world gathering in New York next week for the first UN Water Conference in 46 years, new research from GlobeScan highlights the global impact of worsening water shortages which are disrupting societies, economies, the environment, and every aspect of life as we know it. Fifty-eight percent of people across the world are very concerned about fresh water … “Worries About Water Shortages On The Rise”