Younger generations – particularly Gen Z – express the strongest concern about the unequal treatment of women. More than half of Gen Z believe that the issue is “very serious” compared to four in ten Baby Boomers+. As younger generations rise, we can expect to continue to see increasing pressure for equal treatment of women across the world. Source: GlobeScan Radar report (survey of 29,293 people in the general public in June ‒ July 2022)
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Keep up to date with our latest news, webinars, and reports.
Nearly three in ten sustainability experts consider Patagonia to be a leader when it comes to protecting and restoring nature and biodiversity. Across a range of sectors and regions, experts also recognize Unilever, Natura, IKEA, Danone, and Tesla as leaders in nature protection. The most cited reasons given for corporate leadership on protecting nature are actively preserving and restoring habitats, having nature as part of the company’s identity and strategy, and having a positive and tangible impact. Source: GlobeScan Navigating … “Insight of the Week: Patagonia Is Most Recognized by Experts for Its Leadership on Nature Protection”
Europe is racing to reach net zero targets and enabling consumers to make more sustainable travel choices is a key piece of achieving this goal. Trainline, the European online rail and coach booking service, has helped kick off I Came By Train – a new cross-industry initiative to support people in making travel choices that are better for them and the environment we share, like swapping one car or plane journey to train. To help scale and supercharge this, we … “Sustainable Mobility: How Can We Get More People On Board With Train Travel?”
Millennials and Gen Z around the world are more likely than Gen X and Baby Boomers+ to say extreme poverty is “very serious.” Along with younger people, those with low incomes and people living in rural areas are also more concerned about the issue than those with higher incomes and those living in urban or suburban areas. Regionally, Latin Americans surveyed express the most concern about extreme poverty, whereas people in Asia and North America tend to be much less … “Insight of the Week: Younger Generations Are Most Concerned about Extreme Poverty”
Consumers in the African, Middle Eastern, and Latin American markets surveyed are significantly more likely than those in Europe and North America to say that social media influences them to become more environmentally friendly. Looking at age groups, the younger people are, the more likely they are to claim that social media influences their behavior in this area. Note for country list: Africa / Middle East markets include Egypt, Kenya, Nigeria, Saudi Arabia, and South Africa; Latin America markets include Argentina, Brazil, … “Insight of the Week: Social Media Is More Likely to Influence Consumers in Emerging Markets to Live Sustainably”
In the G7 economies, around eight in ten Gen Z and Millennial shareholders view economic inequality as a significant investment risk. Older generations are somewhat less likely to share this concern, although nearly two-thirds of Baby Boomers and older also agree. Concern about the impact of economic inequality on investments is strong in all the G7 markets, with just over seven in ten shareholders on average agreeing that the issue poses a significant investment risk. Source: GlobeScan Radar report (survey of 29,293 people in … “Insight of the Week: Eight in Ten Young Shareholders Say Economic Inequality Is a Major Investment Risk “
Nine in ten corporate employees say their motivation and loyalty grows as their employer becomes more socially or environmentally responsible. Younger people working for large companies are more likely than those over 30 to “strongly” agree, suggesting corporate sustainability will become increasingly important for attracting and retaining employees. Source: GlobeScan Radar Trends Report (survey of 29,293 people in the general public in June ‒ July 2022)
People in Africa and in Latin America are most supportive of companies advocating for democracy, where seven in ten agree that companies should actively promote democracy. In contrast, just over half of North Americans agree. This could suggest higher interest in corporate advocacy from citizens in emerging markets, particularly around models that work to create more equitable societies. Source: GlobeScan Radar Trends Report (survey of 29,293 people in the general public in June ‒ July 2022)
Nearly two-thirds of people in countries surveyed in Africa / Middle East and Asia-Pacific are optimistic that future generations will enjoy a higher quality of life than they do today. In contrast, only one in three Europeans and four in ten Latin Americans and North Americans are optimistic about higher quality of life for their children and grandchildren. Source: GlobeScan Radar Trends Report (survey of 29,293 people in the general public in June ‒ July 2022)
We are seven years on from signing the Paris Agreement on climate change and two years into the UN’s Decade of Action for accelerating sustainable solutions to the world’s biggest challenges. A new era of sustainability leadership is emerging that requires more impact at scale and pace. The time has come to deliver on the ambitious commitments and public goals that many companies have set to tackle climate change, safeguard the environment, protect human rights and fight inequality. The “what” … “Sustainable Business Now: Showcasing How Sustainability Works”
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Seven in Ten People Say Companies Should Advocate for Climate and the SDGs According to Global Poll People around the world expect companies to actively support social and environmental causes but are more divided on companies taking a stance on human rights issues, according to a global poll released at the World Economic Forum in Davos in 2023. The research, published in our new report, reveals strong public support for companies taking a stand on climate change and sustainable development … “Radar Corporate Advocacy Report 2022”
Around the world, younger generations are much more likely than older ones to feel guilty about their negative impact on the environment. This highlights a significant generational gap among consumers and suggests that younger and rising generations may have higher expectations of brands to help reduce impacts on the environment. Source: GlobeScan Healthy & Sustainable Living Consumer Research (survey of 29,293 people in the general public in June ‒ July 2022)
Planning for the year ahead feels more important than ever – after the past few years of volatility, our clients and partners have found it even more critical to get ahead of the predictable issues and opportunities. That’s why we ran this review of major upcoming trends for 2023 – identifying not just issues but opportunities and guidelines that help build confidence for how we can act in the year ahead. Of course, we have our work cut out – … “Webinar | Preparing for 2023: A Special GlobeScan Trends Briefing”
Eight in ten experts believe that increasing renewable energy is an effective potential solution to address climate change. Other solutions that are rated as relatively effective are sustainable agriculture and food system solutions, reducing deforestation, and circular business models. Increasing renewable energy is also thought by experts to be one of the most easily implemented climate solutions. Source: GlobeScan/SustainAbility Institute by ERM Survey of over 200 experts representing business, government, NGOs, service/media, and academiaacross 41 countries
As we come to the end of an incredible year of twists and turns, we close out 2022 with a review of our most widely read posts of the year. The GlobeScan community gravitated toward our contributions on climate change, diversity, mental health, nature and biodiversity, sustainable lifestyles, leadership, and impact. Navigating the Nature Agenda: Insights for Collective Action and Leadership GlobeScan’s new shared research program, Navigating the Nature Agenda: Insights for Collective Action and Leadership was developed to understand … “Best of 2022 Highlights”
National governments and large companies are seen by the public to be the most responsible for protecting nature, while only four in ten people hold themselves responsible. There are clear expectations from the public for governments to drive global governance processes for protecting nature, such as COP15 in Montreal, as well as through national legislation. Source: GlobeScan Navigating the Nature Agenda survey of 11,000 consumers in 11 countries between February 25 – March 15, 2022
COP15, the most important conference for a global response to nature-related issues, is currently taking place in Montreal, Canada. As it is sure to have lasting effects on us all, here is a quick guide on what COP15 is, who is going, why it is important, and the key topics being discussed. Governments and organizations from around the world are convening from December 7th‒19th for the 15th meeting of the Conference of the Parties (COP) to the UN Convention on … “COP15: Nature in Crisis and Why Biodiversity Is Important”
Most of us are aware of the term “greenwashing,” i.e., the process of conveying a false impression or giving misleading information about the environmental credentials of a company’s products or services. It remains an all-too-common practice in markets everywhere, as executives use sustainability initiatives to project confidence, boost followership, and gain a commercial edge. However, failing to be upfront and transparent or making unsubstantiated claims is becoming increasingly risky for companies. The likes of Hyundai, Shell, Innocent Drinks, and Oatly … “Are Your Customers Worried about Greenwashing?”
People are increasingly feeling personally affected by climate change and many are connecting the dots between climate change and rising food prices, according to the latest GlobeScan Healthy & Sustainable Living (HSL) Global Consumer Insights study. Food prices had been steadily rising long before the Russian invasion of Ukraine put pressure on imports of food staples like cereals, wheat, and oilseed. The 2019 outbreak of swine fever in China saw a huge jump in inflation. A year later, COVID-19 caused … “People Are Experiencing the Impact of Climate Change through Higher Food Prices”
When considering the urgency of all 17 of the United Nations Sustainable Development Goals (SDGs), experts rate Climate Action as the most urgent goal. The top five most urgent SDGs are Climate Action, Zero Hunger, No Poverty, Reduced Inequalities, and Affordable and Clean Energy. However, many experts rate progress on the SDGs as poor and find that progress on many critical issues is still too slow. Source: GlobeScan/SustainAbility Institute by ERM Survey of over 200 experts representing business, government, NGOs, service/media, and academiaacross 41 countries
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One of the most challenging aspects of sustainability continues to be how to best engage and mobilize consumers in sustainable living. Watch recordings from our recent regional webinars to explore findings from the Healthy & Sustainable Living 2022 research study, a program to help organizations engage consumers on wellness and sustainability issues and enable healthy and sustainable lifestyles. Our annual survey of almost 30,000 people across 31 markets helps brands understand shifting preferences and behaviors related to healthy and sustainable living, … “Webinar Series | Healthy & Sustainable Living 2022: Engaging Consumers in Sustainability”
Among those who have seen sustainability messaging from brands, strong majorities across the world trust their sustainability marketing communications. While there are valid criticisms of greenwashing by policy makers and NGOs, consumers broadly continue to trust sustainability messaging. Source: GlobeScan Healthy & Sustainable Living Consumer Research (survey of 29,293 people in the general public in June ‒ July 2022)
People under 30 are much more likely than older consumers to recall brand communications on the environment. Younger generations are more receptive to messages from companies than older consumers. As expectations evolve, brands need to understand the expectations of Gen Z and Millennials. Source: GlobeScan Healthy & Sustainable Living Consumer Research (survey of 29,293 people in the general public in June ‒ July 2022)
Rising inflation and the soaring costs of energy and food are beginning to bite for households everywhere. In Europe, the large majority of households have had to cut their spending, and most say they expect to have to cut it further in the near future. In the UK, as many as one in seven adults claim they cannot afford to eat every day. It is a similar picture in the USA, where the highest inflation rates in four decades means American … “Climate Change Second-Only to War as Global Concern”