GlobeScan is a global insights and advisory consultancy working at the intersection of brand purpose, sustainability, and trust.
We partner with leading businesses, NGOs, and governmental organizations to deliver insights that guide decision-making and build strategies that contribute to a sustainable and equitable world.
We combine over 30 years of data-driven insights with a global network of experts and the ability to engage any stakeholder or consumer — from the boardroom to new voices breaking through.
Established in 1987, we have offices in Cape Town, Hong Kong, London, Mumbai, Paris, San Francisco, São Paulo, and Toronto.
We’re a Certified B Corp and a participant of the United Nations Global Compact.
GlobeScan’s purpose is to co-create a sustainable and equitable future.
1987: GlobeScan is launched Doug Miller launched GlobeScan to help companies, NGOs and governmental organizations better navigate the challenges and opportunities of the emerging sustainable development agenda.
1994: Survey of Sustainability Experts Now produced in partnership with SustainAbility, we started this survey of business, government, NGO and institutional leaders to examine the evolving sustainable development agenda and leadership in the field.
1997: GlobeScan Radar We launched the GlobeScan Radar survey, an ongoing public opinion survey exploring the views of the global public on a range of critical issues facing the world from sustainable development to the relationship between business and society.
2003: London office The GlobeScan London office is opened to better serve our growing list of European clients and partners.
2004: UN Global Compact We officially became participants of this important United Nations initiative to put a framework around our sustainable and socially responsible policies, and to report on implementation.
2005: Reputation management system We partnered with the global brewing and beverage company SABMiller to create what would become a staple service of ours: a customized reputation management system to integrate stakeholder perceptions and corporate performance.
2005: BBC World Service poll We launched our first BBC World Service Poll of ~20,000 people in 20+ countries to gain insights on broad trends as well as regional and demographic-specific perspectives of important social and political issues.
2008: Greendex In collaboration with National Geographic, we launched Greendex, a study to measure, compare and track sustainable consumer behaviour across 17 countries.
2009: San Francisco office We opened our first permanent US office in San Francisco to cater to our expanding list of American clients – many of which are headquartered in the Bay area.
2012: Regeneration Roadmap We partnered with SustainAbility on the Regeneration Roadmap – a collaborative initiative aimed at providing a path for achieving sustainable development for future generation.
2012: Collaboration Forum We partnered with Unilever to help them engage their stakeholders at scale through the Unilever Sustainable Living Lab via our Collaboration Forum tool, an online moderated dialogue platform to co-create solutions to global sustainability challenges.
2014: Cape Town office The opening of our Cape Town office marked an important commitment to the work we conduct with African clients.
2014: São Paulo office We opened our São Paulo office to expand our global reach into another important region of the world.
2015: Hong Kong office We expanded our presence in the Asia-Pacific region and appointed our Hong Kong director.
2015: Aspirationals Consumer Index In partnership with BBMG, we launched the Aspirationals Consumer Index, a report that revealed a profound marketplace shift toward authenticity, wellbeing, sustainability and social purpose.
2016: Corporate Affairs Survey We launched the Corporate Affairs Survey, our global survey of corporate affairs professionals, to gain insight on their experience and approach, as well as on the challenges they face in managing trust.
2017: GlobeScan Radar anniversary After 20 years, GlobeScan Radar continues to look at long-term trends related to the role of business in society, as well as citizen perceptions of environmental, economic and other global issues.
2017: 10,000th webinar attendee We regularly convene free online webinars to share our latest research, commentary and perspectives on global trends, reputation management, branding, sustainability and stakeholder engagement.
2017: Survey of the Poor In partnership with Oxfam, the GlobeScan Foundation released results from its initiative to conduct the Survey of the Poor, a seminal study to explore the realities, hopes, concerns and expectations of low income people in India.
2017: 20th Anniversary of GSS Leaders The Sustainability Leaders Survey has tracked expert opinions globally on the evolution of the sustainability agenda for two decades, along with views on the leading organizations most responsible for driving it forward.
2018: Certification as a B Corp On the back of our 30th anniversary in 2017, we were very proud to become a Certified B Corporation.
2018: Launch of SDG Leadership Series In March, we launched our SDG Leadership Series of open, interactive, online collaboration forums on each of the 17 United Nations Sustainable Development Goals.
Launch of New Book – All In: The Future of Business Leadership The book, co-authored by GlobeScan CEO Chris Coulter, Mark Lee (SustainAbility) and David Grayson (Cranfield School of Management), identifies the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success.
2019: Paris office The GlobeScan Paris office is opened to better support our growing client network in France, and Western Europe.