Public opinion poll on social and environmental corporate performance
Amsterdam/Toronto, 14 October 2020 – Research across 27 markets has found that trust in how companies communicate their sustainability performance has increased to a record 51% this year, with significant variations by country.
The survey from GlobeScan and GRI asked 1,000 people in each location to indicate whether they agree that companies are honest and truthful about their social and environmental performance. The level of trust is the highest since the survey began in 2003, when it was at 30%.
Perceptions in Asia are most favorable, with the highest levels of agreement found in Indonesia (81%), Vietnam (80%), and Thailand (79%). The USA, Australia, Canada and the featured EU member states are at the lower end of the ratings, varying from 44 percent in the USA to 31 percent in France.
While the public in European and North American countries continue to indicate lower levels of agreement compared with the global average, a number of these countries have seen notable increases in perception compared to 2016, including Germany (33%, +16 pts), Spain (36%, +10 pts), Canada (38%, +8 pts), USA (44%, +5 pts) and UK (42%, +3 pts).
Peter Paul van de Wijs is Chief External Affairs Officer at GRI, which provides the world’s most widely used sustainability reporting standards. He said:
“It is encouraging that around the world the overall levels of trust in how companies communicate their sustainability impacts are increasing. This goes hand-in-hand with growing expectations from consumers regarding more and better reporting.
At the same time, finding the featured EU member states at the low end of the rankings strongly supports the case for the thorough revision of the European non-financial reporting directive, initiated in early 2020 by the European Commission.
Mandating the reporting of comprehensive, comparable and assured data – using globally accepted standards, such as provided by GRI – is needed if we want to maintain the momentum and progress further.”
Chris Coulter, CEO of GlobeScan, said:
“Over the course of twenty plus years of global polling, we have seen a sea change in expectations for corporate transparency. The findings from this year’s survey suggest that companies are learning how to deliver and are being recognized for their efforts. Systematic standards like GRI have more than helped. Accurate reporting has become foundational for any effective sustainability strategy.”
Notes to Editors
Among countries surveyed in both 2016 and 2020, the highest ratings are seen for Indonesia (81%, +2 pts), China (73%, -7 pts), and India (73%, +14 pts). The lowest levels are found in Russia (29%, -17 pts), Argentina (30%, no change) and Germany (33%, +16 pts).
A representative online survey took place in June 2020 with approximately 27,000 adults (1,000 in each of 27 countries). The global variations in levels of trust reflect a multitude of factors, including social and cultural, that contribute to how people form perceptions of corporate behavior.
The countries surveyed were Argentina, Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Italy, Indonesia, Japan, Kenya, Mexico, Nigeria, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Thailand, Turkey, United Kingdom, United States, and Vietnam.
GlobeScan is an insights and strategy consultancy, focused on helping clients build long-term trusting relationships with their stakeholders. Offering a suite of specialist research and advisory services, we partner with business, NGOs and governmental organizations to meet strategic objectives across reputation, sustainability and purpose.
Global Reporting Initiative (GRI) is the independent, international organization that helps businesses and other organizations take responsibility for their impacts, by providing them with the global common language to report those impacts.
The GRI Standards are the world’s most widely used and comprehensive sustainability reporting standards, which are developed through a multi-stakeholder process and made available as a free public good.