GlobeScan Trends Research
Research on Consumer, Stakeholder, and Societal Trends
Organizations today are navigating rapid societal change, shifting stakeholder expectations, and increasing uncertainty. GlobeScan’s research platforms provide evidence-based insights into the trends, attitudes, and issues shaping the future of business and society.
Built on decades of longitudinal research with consumers, experts, and professional stakeholders around the world, these research platforms help organizations better understand emerging risks, identify opportunities, and make more informed strategic decisions.
Explore GlobeScan’s flagship research platforms below.
Oxford-GlobeScan Global Corporate Affairs Survey
Since 2020, GlobeScan and the Corporate Affairs Academy at Oxford University’s Saïd Business School have conducted an annual survey of Corporate Affairs professionals, exploring how leaders are navigating emerging risks, building trust, and strengthening corporate reputation.
Learn how leading Corporate Affairs professionals are:
- Managing geopolitical and reputational risks
- Building trust with stakeholders
- Preparing for emerging societal expectations
Healthy & Sustainable Living
Since 2019, our Healthy & Sustainable Living research program has provided brands with global consumer insights into attitudes, behaviors, and trends shaping healthier and more sustainable lifestyles, helping organizations understand and respond to evolving consumer preferences and expectations.
Learn how consumers are:
- Adopting healthier and more sustainable behaviors
- Evaluating brands’ sustainability commitments
- Responding to changing social and environmental priorities
GlobeScan / ERM Sustainability Institute Research Program
Since 1994, the GlobeScan / ERM Sustainability Institute Research Program has provided insights from sustainability experts around the world on the issues, trends, and leadership shaping the global sustainability agenda. The program helps organizations understand emerging priorities, assess sustainability leadership, and stay ahead of a rapidly evolving landscape.
Learn how global stakeholders are:
- Prioritizing the most urgent sustainability challenges
- Shaping the global sustainability agenda
- Defining expectations for business action and accountability
GlobeScan Radar
Since 1997, GlobeScan Radar has provided organizations with global public opinion insights on the social, environmental, and economic issues shaping society. Built on decades of research across more than 30 markets, the program helps leaders understand evolving public expectations and anticipate the societal shifts that influence business strategy and reputation.
Learn how the public is:
- Viewing major societal and environmental issues
- Assessing the performance of key institutions and sectors
- Influencing the future expectations for business and government
Turn insight into action
GlobeScan can help you move from understanding what is changing to deciding what to do next. We combine our research with advisory expertise to help your organization:
- Create thought leadership that informs and influences
- Anticipate emerging trends and stakeholder expectations
- Identify the issues that matter most
- Strengthen trust and reputation
- Develop credible strategies and engagement approaches