Despite being hailed as the most climate-conscious generation, Gen Z’s commitment to reducing their environmental impact is slipping.
Global research across 31 markets shows that Gen Z feels especially impacted by climate change.
Despite recent political and economic upheaval, American views about climate change have remained remarkably consistent.
New research from GlobeScan and BBMG highlights the Gen Z dilemma: despite feeling the most impacted by climate change and expressing the highest levels of environmental concern, young people are becoming increasingly disengaged.
Discover key insights on Canadian consumer trends around healthy and sustainable living, based on GlobeScan’s global research on shifting behaviors and market trends.
Our global survey shows that Americans that identify as Democrats rank climate change as a top global concern, while those who consider themselves Republican place it last.
Large proportions of people are willing to pay more in taxes and higher prices to help limit climate change, though the level of support varies across regions between the Global North and Global South.
Support is eroding among G7 countries to help poorer countries deal with the effects of climate change despite majority backing.
In this episode, David interrogates Chris and Mark about what they learnt and experienced participating in Climate Week in New York.
Those most impacted by climate change report extreme heat and soaring food prices as the key issues they face.