What Will It Take For Canadians To Wake Up To The Threats of Extreme Weather?

Majority think climate change is causing more frequent storms, but aren’t taking action to protect their homes and communities TORONTO, 19 March 2014 – Heavy rainstorms, snowfall and floods increasingly dominate news headlines, with extreme weather events directly affecting more than 3.5 million Canadians in 2013. According to the seventh annual RBC Canadian Water Attitude Study, three-quarters of Canadians (74 per cent) agree that climate change will cause these events to happen more frequently. Yet just 23 per cent are concerned … “What Will It Take For Canadians To Wake Up To The Threats of Extreme Weather?”

Redefining Sustainability in Asia: Back to Basics on Health and Safety

Originally published for K Magazine, GlobeScan CEO, Christophe Guibeleguiet, takes a look at how Asian consumer attitudes to business in society are changing and the need for companies to balance opportunity with responsibility. Divided into a 3-part blog series, our first post looked at trust, optimism, and extending corporate leadership in Asia, while a future post will look at the rise of ‘Aspirational’ consumers. This one focuses on health and safety issues. In the first part of this blog series, we looked … “Redefining Sustainability in Asia: Back to Basics on Health and Safety”

Davos 2014: Can Rising Public Trust Help Leaders Reshape a Changing World?

Two themes formed the backdrop to the World Economic Forum’s 2014 gathering in Davos, Switzerland that ended this week: the return of the global economy to a semblance of stability and the continuing shift of power from West to East. This mixture of economic flux and stability feeds through into our research, with peoples’ views in the institutions that affect their lives, the environment and how they think of certain countries all affected. One of the messages to emerge from … “Davos 2014: Can Rising Public Trust Help Leaders Reshape a Changing World?”

Our 2014 Predictions for the Nexus of Reputation, Brand and Sustainability

Our 2014 predictions blog identifies seven key trends that we think will have particular impact across the sustainability, reputation, brand nexus. We share our forecasts for key consumer and stakeholder trends, examine the challenges that these represent to business, and anticipate how organizations are likely to respond. 1. Social inequality a rising concern.  Evidence from GlobeScan’s stakeholder and consumer surveys supports the notion that social and economic inequality will be key issues of global concern this year. We will continue … “Our 2014 Predictions for the Nexus of Reputation, Brand and Sustainability”

How Perceived Disagreement on Climate Change is Impeding Sustainable Consumption

In a recent blog post, we used Greendex Survey data to show that those who do not experience the negative effects of climate change are also less likely to choose a sustainable lifestyle. In this post we aim to further explore the factors that may be delaying people’s likelihood of making more sustainable purchases. In the final months of 2013, the Psychonomics Society hosted reputable philosophers and scientists to discuss the cognitive factors that underlie perceptions of human impact on climate … “How Perceived Disagreement on Climate Change is Impeding Sustainable Consumption”

Green Consumers Alive and Well, but Living in Emerging Economies

This article was originally published on GreenBiz.com, as part of our Proof Points blog series. 5 December 2013 – To those of us seemingly surrounded by climate burnout and indifference, it is perhaps comforting that important places in the world are experiencing their first big wave of green consumerism. This is the picture that emerges from GlobeScan’s latest 20-country consumer poll that tracks climate concerns and low-carbon behavior. Results show low-carbon consumer behavior is surging in emerging economies such as China, India, Indonesia and Mexico. Asked … “Green Consumers Alive and Well, but Living in Emerging Economies”

Attention COP19: Global Public Supports Major Action To Tackle Climate Change

Against the backdrop of one the world’s most severe typhoons and landmark levels of atmospheric CO2, the 19th Conference of the Parties has kicked off this week in Warsaw, Poland. COP19, intended to lay down the groundwork ahead of a new global climate change agreement in Paris in 2015, needs significant progress by politicians, business leaders, opinion formers and scientists if they are to reach consensus. The general population is unlikely to hear much about the conference via mainstream media … “Attention COP19: Global Public Supports Major Action To Tackle Climate Change”

Survey of Corporate Sustainability Executives: Progress on Climate Change Requires Collaboration

BSR/GlobeScan Survey Flags Integration of Sustainability within Companies as Core Challenge San Francisco—October 30, 2013—Results from one of the world’s largest annual surveys of corporate sustainability executives underscore the importance of collaboration among business and external stakeholders to address climate change, among other key issues, in order to improve sustainability performance. This year, more than 700 business leaders from BSR’s global member network responded to the fifth annual BSR/GlobeScan State of Sustainable Business Survey 2013—the largest survey response to date. … “Survey of Corporate Sustainability Executives: Progress on Climate Change Requires Collaboration”

From ‘Informed’ to ‘Disengaged’: The Six Ways Indians View Global Warming

27 August 2012 – A new national study in India finds six distinct groups within the Indian public that respond to the issue of climate change in very different ways, according to a new report, “Global Warming’s Six Indias” by researchers at Yale University. “One of the first rules of effective communication is ‘know your audience,’” said Dr. Anthony Leiserowitz, lead author of the report. “This study should help climate change communicators and educators in India raise public awareness and understanding … “From ‘Informed’ to ‘Disengaged’: The Six Ways Indians View Global Warming”

Weather Drives American Public’s Climate Concern

Download the Press Release (PDF) 18 April 2013 – As Earth Day approaches (Monday 22 April), a GlobeScan poll of American public opinion has found that Superstorm Sandy last October appears to have increased the perceived seriousness of climate change, much as Hurricane Katrina affected public opinion seven years ago. GlobeScan surveyed a representative sample of 1,000 Americans by telephone last month (March 2013) and found the percentage of Americans rating climate as “very serious” increased from 39 percent (in 2011) … “Weather Drives American Public’s Climate Concern”