The ‘Last Mile’ of Consumer Sustainability Behavior

These days, it’s hard to argue that sustainability is a niche consumer interest. A vast majority of consumers worldwide believe we need to consume less, according to research by GlobeScan. More to the point, 57 percent of consumers in that survey were willing to pay more for sustainable products. But only about a quarter of them actually made any sustainable changes to their lifestyle or consumption. So what gives? “There’s this really marked intention-action gap when we’re asking people to … “The ‘Last Mile’ of Consumer Sustainability Behavior”

Insight of the Week: Consumers Believe That Affordability of ​Responsible Products and Services Is Key

Consumers Believe That Affordability of Responsible Products and Services Is Key​​ Preferred Company Actions to Help People and the Environment, ​Average of 27 Countries, 2020​ When asked what companies can do to enable healthy and sustainable living, consumers globally prioritize ensuring affordable yet responsible products. This is consistent across almost all 27 markets surveyed and across all generations, highlighting how pivotal affordability is for consumers to be able to change their behavior at scale. Notes: Question wording: What are the … “Insight of the Week: Consumers Believe That Affordability of ​Responsible Products and Services Is Key”

Insight of the Week: Most Important Priorities for Corporate Affairs Professionals​

Most Important Priorities for Corporate Affairs Professionals​ 2020 Building trust and protecting reputation is a ​key priority​. Crafting and/or delivering on a sustainability strategy through effective stakeholder engagement in order to protect reputation and build trust with stakeholders are three of the top four priorities of Corporate Affairs professionals. Being transparent about reporting on ESG goals completes the top four priorities. Although listed as individual priorities, all four revolve around trust building with stakeholders. Notes: Question wording: Could you name … “Insight of the Week: Most Important Priorities for Corporate Affairs Professionals​”

Webinar | From Consultation To Collaboration: Stakeholder Engagement That Drives Systemic Change

Consultation, engagement and collaboration are the backbone of many of the approaches seeking to tackle today’s most entrenched sustainability issues. Consulting stakeholders and encouraging them to represent their interests and expertise can give us a broader and more meaningful perspective, increasing our understanding of issues within a sector, and building consensus to define good practice. However, poor quality engagement leads to a sense of ‘consultation-fatigue’, and risks disenfranchising the very same groups it seeks to involve. The decision-making processes that … “Webinar | From Consultation To Collaboration: Stakeholder Engagement That Drives Systemic Change”

Corporate Sustainability Leadership During a Pandemic

As we continue to grapple with the COVID-19 pandemic and its devastating social and economic effects, companies are continuing their efforts to become more sustainable — and some are being recognized for their efforts. The 2020 Sustainability Leaders, a GlobeScan / SustainAbility survey of experts worldwide, reveals which companies are perceived to be leaders on sustainability during this challenging time by sustainability professionals representing business, government, NGOs and academia. Over 700 experts were surveyed online across 71 countries in May. Results … “Corporate Sustainability Leadership During a Pandemic”

Webinars | Healthy & Sustainable Living in a Global Pandemic

The 2020 Healthy & Sustainable Living study was designed and launched with a range of partners including CVS Health, IKEA, PepsiCo, Visa, and WWF International to help organizations better understand the mindsets of global consumers and what enables them or prevents them from living in a healthier and more sustainable way. The 27-market study was conducted in June 2020, in the midst of the COVID-19 pandemic. In total, 27,000 people took part in the global study that asked them about attitudes, … “Webinars | Healthy & Sustainable Living in a Global Pandemic”

The Pact for Sustainable Industry: Making the Green Deal a Success | CSR Europe White Paper

The UN 2030 Agenda is a clear direction, but companies cannot reach or even make advancements on this agenda by themselves. That is why CSR Europe gathered the leading companies in an appeal for increased collaboration, not only in words, but with practical action. They asked for a New Deal for Europe – for a Europe with a shared sustainable vision for its future. As business leaders, they take the United Nations Sustainable Development Goals as a compass to make … “The Pact for Sustainable Industry: Making the Green Deal a Success | CSR Europe White Paper”

Webinar | Equality at Home and Work, with IKEA and GlobeScan

IKEA Retail (Ingka Group) and GlobeScan hosted a webinar on 15 October 2020 to explore learnings from our research project on the state of equality in society, the home and at work across the world. In this webinar Peter List, Global Head of Equality, Diversity & Inclusion, IKEA and Caroline Holme, Senior Director, GlobeScan presented insights from our global expert and public opinion research. We also highlighted the next steps in the IKEA journey on equality. We were delighted to … “Webinar | Equality at Home and Work, with IKEA and GlobeScan”

Rising Trust in Sustainability Reporting Around the World

Public opinion poll on social and environmental corporate performance  Amsterdam/Toronto, 14 October 2020 – Research across 27 markets has found that trust in how companies communicate their sustainability performance has increased to a record 51% this year, with significant variations by country. The survey from GlobeScan and GRI asked 1,000 people in each location to indicate whether they agree that companies are honest and truthful about their social and environmental performance. The level of trust is the highest since the … “Rising Trust in Sustainability Reporting Around the World”

Study Finds People Want to Make Healthy and Sustainable Living Choices but Do Not Know Where to Start

October 7th, 2020: Just-released global public opinion research shows that people all around the world are willing to adopt more sustainable and healthy behaviours, but they do not know where to start. The 27-market study was conducted in June 2020, in the midst of the COVID-19 pandemic. In total, 27,000 people took part in the global study that asked them about attitudes, opinions, and behaviors linked to more sustainable and healthier lifestyles. The 2020 study was designed with a range … “Study Finds People Want to Make Healthy and Sustainable Living Choices but Do Not Know Where to Start”