Sometimes you have to go see for yourself. GlobeScan and BBMG first published our “Aspirationals” consumer market framework in 2012, in which style and status seeking consumers are shown to have widely adopted paradigm-shifting intentions that collaboratively embrace sustainable brands and socio-environmental equity. Since then, many of our colleagues in global B2C enterprises have enthused about its potential to unite the sustainability agenda with their marketing and product innovation powerhouses by which they are usually dwarfed internally. From higher altitudes, … “Competitive Conformity: The Aspirationals in Southeast Asia”
At the 2014 Mining Indaba Sustainable Development day, Archbishop Njongonkulu Ndungane (Founder and Chair of the board for African Monitor and Former Archbishop of Cape Town) gave a keynote address setting the tone for a proceeding panel discussion on mining and community relations, stressing the need to bring morality into business decisions with the understanding that profitability needs not to be the only consideration. A common thread running through the discussion that followed was the need for effective, transparent and … “Mining and Community Relations: Conflict and Resolution in South Africa”
This article was originally published on GreenBiz.com, as part of our Proof Points blog series. 21 February 2014 – Who do you trust to interpret data for your business decisions? If you’re a CEO, it may be the members of your executive team; if you’re a mainstream investor, you may look to Bloomberg or the Dow Jones Index to decipher the data on Wall Street. But what if you’re a sustainability professional? With companies producing increasingly transparent sustainability reports, each with extensive … “How Much Do Stakeholders Trust Corporate Sustainability Ratings?”
Originally published for K Magazine, GlobeScan CEO, Christophe Guibeleguiet, takes a look at how Asian consumer attitudes to business in society are changing and the need for companies to balance opportunity with responsibility. Divided into a 3-part blog series, our first post looked at trust, optimism, and extending corporate leadership in Asia, our second on health and safety issues, while this post will look at the rise of ‘Aspirational’ consumers. In the first part of this blog series, we looked at the growing trust … “Redefining Sustainability in Asia: Rise of ‘Aspirational’ Consumers”
Originally published for K Magazine, GlobeScan CEO, Christophe Guibeleguiet, takes a look at how Asian consumer attitudes to business in society are changing and the need for companies to balance opportunity with responsibility. Divided into a 3-part blog series, our first post looked at trust, optimism, and extending corporate leadership in Asia, while a future post will look at the rise of ‘Aspirational’ consumers. This one focuses on health and safety issues. In the first part of this blog series, we looked … “Redefining Sustainability in Asia: Back to Basics on Health and Safety”
Originally published for K Magazine, GlobeScan CEO, Christophe Guibeleguiet, takes a look at how Asian consumer attitudes to business in society are changing and the need for companies to balance opportunity with responsibility. Divided into a 3-part blog series, future posts will look at health and safety issues, and the rise of ‘Aspirational’ consumers. One of the defining features of the early 21st Century has been the apparently inexorable rise of China, and with it, a shift in the balance … “Redefining Sustainability in Asia: Extending Corporate Leadership”
As part of SustainAbility’s Rate the Raters initiative, GlobeScan and SustainAbility polled sustainability experts about key sustainability ratings, rankings and indices.
Two themes formed the backdrop to the World Economic Forum’s 2014 gathering in Davos, Switzerland that ended this week: the return of the global economy to a semblance of stability and the continuing shift of power from West to East. This mixture of economic flux and stability feeds through into our research, with peoples’ views in the institutions that affect their lives, the environment and how they think of certain countries all affected. One of the messages to emerge from … “Davos 2014: Can Rising Public Trust Help Leaders Reshape a Changing World?”
Our 2014 predictions blog identifies seven key trends that we think will have particular impact across the sustainability, reputation, brand nexus. We share our forecasts for key consumer and stakeholder trends, examine the challenges that these represent to business, and anticipate how organizations are likely to respond. 1. Social inequality a rising concern. Evidence from GlobeScan’s stakeholder and consumer surveys supports the notion that social and economic inequality will be key issues of global concern this year. We will continue … “Our 2014 Predictions for the Nexus of Reputation, Brand and Sustainability”
Redefining Sustainability in Asia This article was originally published in K Magazine PARIS – 16 January 2014 – Attitudes to business in the three largest Asian economies are changing. There’s a need for companies to balance opportunity with responsibility, says GlobeScan co-CEO, Christophe Guibeleguiet. While the economic opportunities in China, India and Indonesia are enormous, companies are now coming face-to-face with the responsibilities involved. Over the past year, major environmental disasters, food contamination scandals and stronger government demands for corporate citizenship have disrupted … “Redefining Sustainability in Asia”