The ‘Last Mile’ of Consumer Sustainability Behavior

These days, it’s hard to argue that sustainability is a niche consumer interest. A vast majority of consumers worldwide believe we need to consume less, according to research by GlobeScan. More to the point, 57 percent of consumers in that survey were willing to pay more for sustainable products. But only about a quarter of them actually made any sustainable changes to their lifestyle or consumption. So what gives? “There’s this really marked intention-action gap when we’re asking people to … “The ‘Last Mile’ of Consumer Sustainability Behavior”

Webinar | Rebuilding with Shared Value in The Great Reset

In the face of a prolonged pandemic and downturn, today’s burning question is not whether business needs to adapt to better serve society, but exactly how to start redesigning. In 2021, what actions do people expect from businesses? How can business adapt and foster more inclusive, sustainable growth, starting today? As a follow up to our 2020 webinar together, Shared Value Project Hong Kong and GlobeScan hosted a webinar discussion on 17 February 2021 to explore how the ‘New Normal’ … “Webinar | Rebuilding with Shared Value in The Great Reset”

Insight of the Week: Consumers Believe That Affordability of ​Responsible Products and Services Is Key

Consumers Believe That Affordability of Responsible Products and Services Is Key​​ Preferred Company Actions to Help People and the Environment, ​Average of 27 Countries, 2020​ When asked what companies can do to enable healthy and sustainable living, consumers globally prioritize ensuring affordable yet responsible products. This is consistent across almost all 27 markets surveyed and across all generations, highlighting how pivotal affordability is for consumers to be able to change their behavior at scale. Notes: Question wording: What are the … “Insight of the Week: Consumers Believe That Affordability of ​Responsible Products and Services Is Key”

Why Younger Generations are More Willing to Change in the Name of Sustainability

It is a common assumption that younger generations — Gen Z and millennials — are more greatly concerned with global challenges. Born in the digital age, these generations are seen to be more health-conscious, socially aware and environmentally responsible. This narrative is consistently reiterated by the media who frequently highlight the willingness of these younger generations to stand up for what they care about. In our Radically Better Future: The Next Gen Reckoning Report with BBMG, 73 percent of young … “Why Younger Generations are More Willing to Change in the Name of Sustainability”

Insight of the Week: Performance of Technology vs Social Media Sectors in Fulfilling Responsibilities to Society​

Performance of Technology vs Social Media Sectors in Fulfilling Responsibilities to Society​ Net Performance,* Average 27 Countries, 2020​​ Technology and computer companies are viewed by the general public as performing better on fulfilling their responsibilities to society than social media companies, with people in 25 out of 27 countries rating technology companies higher (people in Kenya and Vietnam rate social media companies slightly higher). Perceptions of the two sectors differ the most in the UK, where people hold particularly negative … “Insight of the Week: Performance of Technology vs Social Media Sectors in Fulfilling Responsibilities to Society​”

Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History

Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. In a year like no other in recent memory , 2020 inspired and informed countless consumer research studies — the findings are largely shaped by what was top-of-mind for individuals during the COVID-19 crisis. Did sustainability concerns make the list? Explore this new interview, … “Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History”

Insight of the Week: Have Been Inspired by Online Influencer or Celebrity to Live a Sustainable Lifestyle

Have Been Inspired by Online Influencer or Celebrity to Live a Sustainable Lifestyle ​ By Generation, Average of 27 Markets, 2020​ Younger people look to influencers for inspiration to be environmentally friendly​. Those belonging to younger generations are much more likely than older generations to say that they are frequently inspired by online influencers or celebrities promoting more sustainable lifestyles. On average across 27 markets surveyed in GlobeScan’s Healthy & Sustainable Living study, almost three-quarters (72%) of Gen Z respondents … “Insight of the Week: Have Been Inspired by Online Influencer or Celebrity to Live a Sustainable Lifestyle”

Insight of the Week: Most Important Priorities for Corporate Affairs Professionals​

Most Important Priorities for Corporate Affairs Professionals​ 2020 Building trust and protecting reputation is a ​key priority​. Crafting and/or delivering on a sustainability strategy through effective stakeholder engagement in order to protect reputation and build trust with stakeholders are three of the top four priorities of Corporate Affairs professionals. Being transparent about reporting on ESG goals completes the top four priorities. Although listed as individual priorities, all four revolve around trust building with stakeholders. Notes: Question wording: Could you name … “Insight of the Week: Most Important Priorities for Corporate Affairs Professionals​”

Insight of the Week: Consumer Purchasing Behaviors: EU vs USA

Consumer Purchasing Behaviors: EU* vs USA “Extremely” and “Very Interested,” 2020​ European and American consumers differ in their interest in sustainable shopping behavior​. Europeans are more interested than Americans in some key sustainable consumption behaviors, including being keener on prioritizing durability, recycled materials, responsible brands, and third-party certification. Differences are largest in terms of third-party certifications, with fewer than half of US consumers expressing interest compared to nearly six in ten European consumers. Notes: * Includes: France, Germany, Italy, Spain, … “Insight of the Week: Consumer Purchasing Behaviors: EU vs USA”

Insight of the Week: Priority for Post-COVID-19 Economic Recovery

Priority for Post-COVID-19 Economic Recovery Global Public Opinion, 2020 There is strong public support to build back better in the wake of the COVID-19 pandemic. Majorities in 16 out of 27 markets surveyed say they would prefer to see a restructuring of the economy that addresses challenges like climate change and inequality, rather than simply getting the economy back to normal as soon as possible. Younger generations and those with higher education are more supportive of building back better, as … “Insight of the Week: Priority for Post-COVID-19 Economic Recovery”