GlobeScan data show widespread interest in clean technologies such as solar panels and electric vehicles. Despite this momentum, affordability and practicality remain the two most significant barriers to adoption across global markets, underscoring the structural challenges that must be addressed to enable the green transition. Regional patterns also reveal differing levels of cultural acceptance, with Europe and North America showing relatively higher resistance to adoption.
Explore global public attitudes on climate, clean energy, and sustainable technologies. This 2026 GlobeScan report uncovers overwhelming support for the energy transition, shifting expectations, and the barriers shaping the path toward a new energy system.
Discover what nearly 400 sustainability experts say were the most impactful actions in 2025; legislation, renewables, and nature-based solutions top the list.
COP30 negotiations ended without a breakthrough, widening the gap between public expectations and policy action. New research shows strong global support for the green energy transition, even in fossil-fuel-dependent economies.
While most people believe a shift to renewable energy is likely, optimism varies sharply by region.
A majority of people believe that a shift to renewable energy and electric vehicles will happen within the next decade, but they are much less confident that we will change our individual habits such as eating more plant-based foods or buying second-hand products.
Our latest research with InfluenceMap has found that retail investors want investment funds to take an active role on climate change and other issues.
Although there is global agreement on the need to transition to a green economy, some believe they will not personally benefit from the green transition.
As people increasingly experience negative environmental impacts personally, most people around the world recognize the need to transition to a green economy.
Circular Economy, Food Systems, and Biodiversity Are Key Focus Areas for the EU Green Deal Priority vs Progress, Expert Stakeholders, 2021 Stakeholders rated a range of sustainability issues on two dimensions – level of priority and progress made. Two issues – clean energy and climate – are areas where priorities and progress are both viewed as being strong. Circularity, food systems, and nature are all issues where priorities are high, but where progress is seen to be weak. These areas … “Insight of the Week: Circular Economy, Food Systems, and Biodiversity Are Key Focus Areas for the EU Green Deal”