How do people view pharma today? GlobeScan tracks societal reputation and trust across 33 markets, highlighting post‑pandemic shifts, regional gaps, and generational divides.
GlobeScan research shows consumers rank water pollution as the world’s most serious environmental issue, outpacing climate change and resource depletion.
Discover Japan-specific insights on sustainable living and consumer behaviour, drawn from GlobeScan’s 2025 Healthy & Sustainable Living research.
Discover how most people prioritize both health and sustainability, and why this overlap matters for engaging consumers in sustainable living.
This report explores interconnected trends and insights from global stakeholder and public opinion research, revealing where the world is headed and what it means for business, governments, and NGOs.
Nearly half of people worldwide expect climate change to harm their health within five years – more so than their financial situation – making personal health and wellbeing a powerful entry point for renewed climate engagement.
A new segmentation of global sustainability experts reveals four distinct mindsets, underscoring the need for integrated business strategies that bridge divergent expectations and foster trust.
With treaty negotiations stalling, expert skepticism over a Global Plastics Treaty’s feasibility has been validated. Public concern, especially about microplastics and chemicals in the body, remains high, creating an urgent need for brands to lead on plastic reduction.
Consumers are more likely to reduce their meat consumption for health reasons rather than environmental concerns.
Human health impacts is the leading concern for those who view single-use plastic waste as a very serious issue.