On March 15 we jointly hosted a webinar with Sustainable Brands and PepsiCo titled “Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business.”
Moderated by GlobeScan co-CEO Chris Coulter and joined by Sustainable Brands CEO KoAnn Skrzyniarz and PepsiCo EVP Jon Banner, GlobeScan Director James Morris recapped findings of GlobeScan’s “Public on Purpose” survey by reflecting on insights on the increasingly important role of purpose in today’s business environment, and how companies are discovering the broad benefits of clearly understanding and articulating how the company strives to create value for both the business and society.
