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Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?

Tove Malmqvist

Next month, GlobeScan and its growing set of brand partners will conduct their latest annual Healthy & Sustainable Living survey of roughly 30K people across 30 markets to explore consumer motivations, needs and expectations; as well as opportunities for influential organizations to support healthier and more sustainable living.

Over the past year, COVID-19 has disrupted lives all around the world. Due to lockdown, our daily habits have changed dramatically in a very short time — but it’s impossible to say whether new, healthier behavioral patterns will persist in the longer term.

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