Consumers Call for Ambitious Leadership from their Governments at Rio+20 Earth Summit: Global Poll

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Only 1 in 20 say their country should not commit to any international agreements

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National Strategies at Rio+20

Perhaps the most compelling finding of the survey is that so few people—only 5 percent globally–want their countries to avoid committing to any international agreements at the summit. Americans are the most inclined to prefer that their government makes no international commitment, at 11%.
The poll is a strong endorsement of the view that international agreements are needed to resolve international sustainable development challenges.

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About the Global Public Opinion Survey

Representative samples of approximately 1,000 adult consumers per country in 17 countries (n=17,159) were surveyed online between March 2012 and May 2012. Polling was conducted by GlobeScan and SustainAbility in collaboration with National Geographic. The question wording is:
Q.  2012 marks the 20th anniversary of the 1992 Rio Earth Summit where national governments made plans together to improve the environment and society. Another major international Earth Summit will occur this June, where countries will try to agree on commitments to reduce global poverty in ways that improve the environment. Which of the following do you think should be [COUNTRY’s] strategy at this meeting?

  1. [COUNTRY] should play a leadership role in making ambitious international commitments to reduce global poverty in ways that improve the environment
  2. [COUNTRY] should support only moderate international commitments to reduce global poverty in ways that improve the environment
  3. [COUNTRY] should not agree to any international commitments to reduce global poverty in ways that improve the environment

About The Regeneration Roadmap

The Regeneration Roadmap is a collaborative and multi-faceted initiative by GlobeScan and SustainAbility that aims to provide a roadmap for achieving sustainable development within the next generation, focusing in particular on ways the private sector can improve sustainable development strategy, increase credibility and deliver results at greater speed and scale. The project is presented by BMW Group and SC Johnson and sponsored by DuPont, Cisco, Interface and Pfizer, and supported by many other partners including UNEP, National Geographic and the World Bank.
For more information and a complete list of supporters, visit

About GlobeScan

For 25 years, GlobeScan has helped clients measure and build value-generating relationships with their stakeholders. Uniquely placed at the nexus of reputation, brand and sustainability, we partner with clients to build trust, drive engagement and inspire innovation within, around and beyond their organizations.
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About SustainAbility

SustainAbility is a think-tank and strategic advisory firm working to inspire transformative business leadership on the sustainability agenda. Established in 1987, SustainAbility delivers illuminating foresight and actionable insight on sustainable development trends and issues.
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About National Geographic

The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society’s mission is to inspire people to care about the planet. It reaches more than 400 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 10,000 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy.
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