National Geographic has partnered with GlobeScan to develop an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption.
In this 4th iteration of the survey, the findings finds that U.S. consumers rank last of 17 countries surveyed in sustainable behavior, with a score of 44.7 on the 2012 Greendex. U.S. consumers are among the least likely to feel “guilty about the impact” they have on the environment (21%), yet they are near the top in believing their individual choices could make a difference (47%).
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