Collaborating for a Sustainable Future


12 December 2012 – The latest GlobeScan SustainAbility Survey finds that, despite a poor track record by governments, most experts believe that the most effective way that companies can advance the sustainable development agenda is by working with multiple actors—including governments. Relatively few SD experts think progress will be best made through partnerships that do not include governments or by companies acting alone.
The findings are drawn from a GlobeScan / SustainAbility Survey of sustainability experts across corporate, government, NGO, and academic organizations in 74 countries. Nearly 800 experts were surveyed online by GlobeScan and SustainAbility in September 2012.
The most effective forms of partnership are seen to be those that focus in on a single issue or purpose, rather than those that seek to address a broader set of topics. Despite this singularity, experts expect all of the forms of collaboration that are examined in the survey to become more common over the next five years.
Thanks to a collaboration with the Gordon Institute of Business Science at the University of Pretoria, this latest GlobeScan / SustainAbility Survey includes a significantly increased number of experts responding from Sub-Saharan Africa.
To read more about what SD experts think about partnership, including what specific issues can be best tackled through collaboration, the business case for collaborating, and the ideal attributes of different types of partners, click to hear to access our brief report or view the video below.

Frances Buckingham, Manager, SustainAbility, highlights findings from the 2012 GlobeScan/SustainAbility Survey on Collaboration

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About The GlobeScan/SustainAbility Survey

The GlobeScan/SustainAbility Survey research program is a unique, collaborative platform using research-driven expert insights to explore solutions to material sustainability challenges. The program is designed to help leaders navigate the challenges and opportunities related to sustainability by leveraging the insights from the most influential thought leaders in the sustainable development arena. These quantitative results then inform forward-looking strategic counsel and ongoing trends analysis for leadership organizations.
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About GlobeScan

For 25 years, GlobeScan has helped clients measure and build value-generating relationships with their stakeholders. Uniquely placed at the nexus of reputation, brand and sustainability, we partner with clients to build trust, drive engagement and inspire innovation within, around and beyond their organizations.
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About SustainAbility

SustainAbility is a think-tank and strategic advisory firm working to inspire transformative business leadership on the sustainability agenda. Established in 1987, SustainAbility delivers illuminating foresight and actionable insight on sustainable development trends and issues.
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