Following the release of the 2014 Aspirational Consumer Index, BBMG and GlobeScan today announced they will co-host a free webinar to help companies understand the latest data points and what they mean for driving growth and positive social impact by engaging Aspirational consumers. The webinar will feature Chris Coulter, CEO of GlobeScan, and Raphael Bemporad, co-founder and chief strategy officer of BBMG. Jennifer Kho, U.S. editor for The Guardian Sustainable Business, will moderate.
Discovered in 2013, Aspirationals are a powerful new segment representing nearly 2 billion consumers worldwide who are looking to unite style, status and sustainability, offering a profound opportunity for those looking to scale sustainable consumption.
In this webinar, we’ll explore the demographics, psychographics, key sustainability behaviors and brand preferences of this influential segment and outline five ways to reach, engage and unleash the Aspirationals to drive business growth and positive social impact.
The Aspirationals: Shifting Sustainability from Obligation to Desire
Wednesday, June 25, at 11:00 am EST / 8:00 am PST / 4:00 pm GMT
Learn more about the Aspirationals here: TheAspirationals.com