Profiting from Trust – Opportunities to (Re-) Define a Positive Social Role For Financial Institutions

In a new article in The Cornerstone Journal of Sustainable Finance & Banking, I note that trust is “strategically important” to organizations—and once lost, extremely difficult to recapture. Trust in financial institutions, while deeply negative in many regions, is still quite high in Africa— suggesting a compelling opportunity for the banking sector to play a meaningful role in continued development on that continent.
While an Executive Summary of the Journal is available to read free of charge, you will need to subscribe in order to read the full issue.