White paper by GlobeScan’s co-CEO Christophe Guibeleguiet and VP Methodology, Dr. Eugene Kritski on combining small sample sizes and a mixed-methodology approach to maximize the value from your stakeholder intelligence.
Small samples are too often turned down by corporate managers on the basis that they are unreliable and cannot deliver robust metrics. With stakeholder research, though, this rule of numbers is less likely to apply. Small samples when combined with a mixed-methodology approach can help maximize value from stakeholder intelligence by delivering on performance metrics while revealing a more detailed understanding of stakeholders’ opinions and expectations.
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