Move over Millennials. Meet the Aspirationals.
The Aspirational Generation isn’t defined solely by age, but rather the desire for their actions to meet their needs, have a positive impact on others and connect them with an ideal or community that’s bigger than themselves. Representing 39 percent of the global adult population, Aspirationals are connecting the right thing to do with the cool thing to do, creating new possibilities for brands, business and society. Discover “Five Human Aspirations and the Future of Brands” in an October 29 webinar from BBMG and GlobeScan.
We hope you can join us! Space is limited, so please register today!
Five Human Aspirations & the Future of Brands
Wednesday, October 29th, 2015 at 11:00 am New York / 8:00 am San Francisco / 4:00 pm London