Trust Risk: Corporate Affairs Professionals are Redefining How Business is Managing Trust

Many businesses are facing a trust deficiency that undermines their reputation equity. Not only it is an underlying threat to their license to operate, but it also represents a missed opportunity to engage in mutual, long-term, value-driven relationships with stakeholders. Trust has become such a critical strategic issue for business that it needs to be fully integrated as part of risk management.
Continue reading this article in Communication World (CW), the digital magazine of the International Association of Business Communicators