Managing Trust Risk: Rethinking the Value of the Corporate Affairs and Communications Function

Trust has never been so high on a company’s agenda and this is for good reason. Trust in business has become a scarce commodity. The stakes are high and risks well-known: disruption in the stakeholder eco-system, loss of reputation, and potential financial turmoil.
Continue reading this article in Communication Director, the official partner magazine of the European Association of Communication Directors (EACD)