Understanding Trust as a Driver of Business Excellence: GlobeScan co-CEO Chris Coulter’s Plenary from GreenBiz 17

At the GreenBiz 17 conference held in Phoenix, Arizona on Feb 14-16, 2017, GlobeScan co-CEO Chris Coulter shared some new data from the 20th annual GlobeScan Radar program, the global public opinion study tracking societal views and expectations of business by consumers across over 20 countries. This annual survey measures and understands citizens’ expectations, attitudes and perceptions of business and its role in society. In the full video of Chris’ plenary below, where he also drew on findings from the GlobeScan/SustainAbility Survey, hear how trust has emerged as a key theme of the report; its link to corporate purpose, corporate responsibility, transparency, and consumer engagement; and what this means for your business: