Brand Purpose in Divided Times: Four Strategies for Brand Leadership

One of the greatest challenges facing brands today is the ability to connect deeply with consumers. This is particularly difficult in a context of low trust in business, shifting consumer expectations and more choice in a global economy. In order for brands to build trust and connect with consumers, a new approach is required that must begin with purpose and intention.
Explore Brand Purpose in Divided Times: Four Strategies for Brand Leadership – a BBMG/GlobeScan Study: