TRAFFIC and WWF commissioned GlobeScan to conduct research in order to build upon previous consumer analysis and to generate up-to-date insights about ivory consumption and consumer perceptions toward the impending ivory ban. This research seeks to discover the nature of ivory consumption in 15 surveyed cities in China, to understand consumers’ perception towards the ivory ban, and to assess effective massaging and mechanisms for demand reduction. This research will also serve as the foundation of TRAFFIC and WWF’s future behavior change strategies and interventions.
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Demand Under the Ban: China Ivory Consumption Research Report
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