Insight of the Week: Minorities Are Highly Motivated toward Sustainable Living

Respondents around the world were asked if they self-identify as part of a minority group, including minority ethnic/racial group, religious minority, LGBTQI+, and “another minority group.”

Minorities are both more motivated toward a sustainable lifestyle and are more likely to have made major sustainable lifestyle changes than non-minorities. Minority populations are also feeling the impacts of a range of issues, including climate change, more than non-minorities.

This suggests that minority populations are feeling the impacts of environmental challenges and are also open to making changes in their lives, an important insight for brands, civil society, and governments.

Source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in July 2021)