The Sustainable Business Handbook: A Guide to Becoming More Innovative, Resilient and Successful

We are pleased to help launch a new book: The Sustainable Business Handbook: A Guide to Becoming More Innovative, Resilient and Successful

The book, co-authored by David Grayson, Professor Emeritus, Cranfield School of Management, Chris Coulter, CEO, GlobeScan, and Mark Lee, Director, The SustainAbility Institute by ERM, has been written as a practical guide filled with case studies and tips to help make business more sustainable.

The case for business sustainability has already been made and organizations can no longer ignore the issue when climate change affects supply chains and customer expectations require them to take action. It has also been proven that businesses operating sustainably drive innovation, build brand value and are more profitable. It is time to shift the conversation from the ‘why’ of business sustainability to the ‘how’.

A growing number of businesses around the world are taking sustainability seriously and making great progress, but many do not know where to begin, and some who have begun the journey do not have the skills and resources required to advance.

With guidance on defining organizational purpose, engaging stakeholders, and creating the right culture, The Sustainable Business Handbook outlines how to shift corporate sustainability from being a bolt-on to business operations to being a source of innovation and new value creation, as well as for societal good.

Launch Webinar

On 1 March 2022, the authors, David, Chris, and Mark, were joined by event host Pia Heidenmark Cook, former CSO Ingka/IKEA, Mike Barry, strategic advisor, speaker, and commentator on sustainable business, and a variety of colleagues and leaders from the sustainable business world for a discussion on the book and a conversation on the case for business sustainability.


“Climate change, the loss of nature and rising inequality represent the biggest crises facing business today, while sustainability and purpose have become mainstream levers of performance. That is why addressing them effectively have become key determinants of business success. And yet few companies know where to start. How do you put principles into practice? This comprehensive, step-by-step guide has the answers, skillfully navigating business through the big questions of our time.”

Alan Jope, CEO of Unilever

“As a global brand, McDonald’s relies heavily on our suppliers across the world to embed sustainability, in order for us to achieve our ambitious goals. This handbook is a highly practical manual to help our suppliers and tens of thousands of other companies like them become better businesses.”

Francesca DeBiase, Executive Vice President, Chief Global Supply Chain Officer at McDonald’s