Insight of the Week: Strong Interest across Generations about Product Impacts on Wildlife and Nature

Most consumers around the world say they want to know how products they buy affect nature and wildlife. Interest decreases
with age, with Baby Boomers and older consumers showing relatively less interest.

This shows that consumers are receptive to communications around the impacts of their purchasing decisions when it comes to nature and wildlife. Brands may want to develop more communications around this theme, particularly in engaging younger consumers.

Source: GlobeScan Healthy & Sustainable Living Study 2021 (survey of 30,000 people in the general public in July 2021)