Insight of the Week: Strong Support for #MeToo among Women and Men Globally

There is strong support from both women and men among those who are aware of the #MeToo movement: 83 percent of women who are aware of the movement support it while 73 percent of men who are aware support it.

Younger people are particularly supportive, especially Gen Z. Together with Millennials, these consumers also have high expectations for brands to support #MeToo.

Source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in July 2021)