People all over the world are concerned about having clean water, with 63 percent globally saying that water pollution is a “very serious” issue. Concern is particularly high in Latin America, while people in Asia tend to be less concerned. Young people are more worried than those who are older, but concern is high across all demographics, including political orientation.
The desire to safeguard clean water is a unifying issue, and broad audiences will likely be receptive to communications around clean water.
Source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in July 2021)