Insight of the Week: Europeans and Latin Americans Are More Skeptical about Corporate Climate Claims Than Those in ​Other Regions

Fewer than half of consumers in European and Latin American markets, as well as ​in North America, feel companies are ​being honest and truthful about their performance on addressing climate change. ​

As pressure builds for corporate net-zero commitments, there will also be growing attention on how companies communicate their climate strategies. ​

Performance, transparency, clarity, and partnerships are key aspects to a trusted climate communications plan.

Source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in July 2021)