Fewer than half of consumers in European and Latin American markets, as well as in North America, feel companies are being honest and truthful about their performance on addressing climate change.
As pressure builds for corporate net-zero commitments, there will also be growing attention on how companies communicate their climate strategies.
Performance, transparency, clarity, and partnerships are key aspects to a trusted climate communications plan.
Source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in July 2021)
