In every product category, consumers say that environmentally responsible alternatives are priced at a premium.
Price remains a significant barrier to wider purchase and use of environmentally friendly alternatives.
To be the easy choice for consumers, sustainable products need to be properly valued (price, quality, benefits).
Source: GlobeScan Healthy & Sustainable Living Consumer Research (survey of 29,293 people in the general public in June ‒ July 2022)
