Insight of the Week: Consumers View Sustainable Products as More Expensive

In every product category, consumers say that environmentally responsible alternatives are priced at a premium. 

Price remains a significant barrier to wider purchase and use of environmentally friendly alternatives. 

To be the easy choice for consumers, sustainable products need to be properly valued (price, quality, benefits).

Source: GlobeScan Healthy & Sustainable Living Consumer Research (survey of 29,293 people in the general public in June ‒ July 2022)