Insight of the Week: More than Half of Consumers Say That Sustainable Lifestyles Are Likely in the Next Decade

More than half of people across the world believe that sustainable lifestyles will be commonplace in the next decade, while fewer than two in ten say it will not happen and around a quarter remain unsure. 

Those who are optimistic about sustainable lifestyles in the future are much more likely to state a strong desire to live sustainably and to have already made major changes to their lifestyle.

Source: GlobeScan Healthy & Sustainable Living Consumer Research (survey of 29,293 people in the general public in June ‒ July 2022)