Insight of the Week: Younger Consumers Are More Likely to Recall Brand Sustainability Communications

People under 30 are much more likely than older consumers to recall brand communications on the environment.

Younger generations are more receptive to messages from companies than older consumers. As expectations evolve, brands need to understand the expectations of Gen Z and Millennials. 

Source: GlobeScan Healthy & Sustainable Living Consumer Research (survey of 29,293 people in the general public in June ‒ July 2022)