In every product category, consumers say that environmentally responsible alternatives are priced at a premium. Price remains a significant barrier to wider purchase and use of environmentally friendly alternatives. To be the easy choice for consumers, sustainable products need to be properly valued (price, quality, benefits). Source: GlobeScan Healthy & Sustainable Living Consumer Research (survey of 29,293 people in the general public in June ‒ July 2022)
Two in three people now say they are willing to reduce their consumption by half to avoid environmental damage and climate change, especially those who have worried children at home, according to a new global consumer survey. The research shows that global concern about climate change is at an all-time high and that a majority of people living with children under the age of 18 say their children are very worried about environmental problems and climate change. People living in … “Report: Two in Three People are Prepared to Halve Their Consumption to Help Save the Planet”
Chris, David and Mark are joined by Solitaire Townsend, Co-Founder of Futerra, and author of ‘The Happy Heroes’ and her forthcoming book, ‘The Solutionists: How Businesses Can Fix the Future.’ Solitaire posits that