Insight of the Week: Most Consumers Trust Environmental Communications and Marketing from Brands

Among those who have seen sustainability messaging from brands, strong majorities across the world trust their sustainability marketing communications.

While there are valid criticisms of greenwashing by policy makers and NGOs, consumers broadly continue to trust sustainability messaging.

Source: GlobeScan Healthy & Sustainable Living Consumer Research (survey of 29,293 people in the general public in June ‒ July 2022)