Insight of the Week: Six in Ten Young People Feel Guilty about Their Negative Environmental Impact

Around the world, younger generations are much more likely than older ones to feel guilty about their negative impact on the environment. 

This highlights a significant generational gap among consumers and suggests that younger and rising generations may have higher expectations of brands to help reduce impacts on the environment.

Source: GlobeScan Healthy & Sustainable Living Consumer Research (survey of 29,293 people in the general public in June ‒ July 2022)