It’s been well documented that most people these days have high awareness of and concerns about sustainability issues. Yet far fewer are actually reflecting those values in their purchasing behaviour. How can we bridge this so-called ‘aspiration-action gap’, especially in the current global financial situation?
Join GlobeScan and Fairtrade International on 6 June 2023 at 3PM CEST / 2PM London / 9AM New York, for a webinar to explore consumers’ aspiration-action gap, the role of certifications in bridging this, and consumer expectations on which types of organisations are responsible for protecting human rights and the environment.
We’ll present findings from the latest research with GlobeScan and Fairtrade across 12 countries along with findings from GlobeScan’s Healthy and Sustainable Living survey. We’ll also hear perspectives from Fairtrade Kenya on how South-to-South markets are engaging consumers on ethical certifications.
- Julieta Tourne, Head of Communications and Brand, Fairtrade International
- Kate Nkatha Ochieng, Commercial Director, Fairtrade Africa
- Caroline Holme, Director, GlobeScan