For the first time, Patagonia has become the most recognized corporate leader by sustainability professionals, overtaking Unilever which held the top spot for over a decade as the most recognized corporate leader for sustainability in the new GlobeScan/SustainAbility Survey.
Patagonia is the most mentioned sustainability leader after transferring ownership of the company to a trust that seeks to address climate change and protect nature. IKEA (10%), Natura &Co (9%), and Microsoft (6%) round out the top five most mentioned companies.
Source: GlobeScan/SustainAbility Survey of 520 experts representing business, government, NGOs, and academia across 63 countries from March ‒ May 2023
